fashionologie

fashionologie — Tue, 09 Jun 2009 13:36:25 -0700

>> ON THE CAMPAIGN TRAIL -As rumored, Emma Watson was photographed near Burberry's new London headquarters by Mario Testino for the brand's Fall 2009 campaign. The campaign highlights the label's British heritage with a peek of the River Thames, which Christopher Bailey calls a "wonderfully historic part of London," in one ad, and reiterates the heritage with the choice of British actress Watson. The decision to use Watson does, however, represent a shift in casting for the brand, from featuring models - in the past Eden Clark, Lily Donaldson, Agyness Deyn - to a celebrity. [Telegraph, The Cut]

fashionologie — Fri, 05 Jun 2009 09:13:22 -0700

>> INSIDER WIRE -When Christopher Bailey unveiled his Cruise 2010 collection for Burberry in London, he promised that the direction he took - think puffy edges and pleated textures - and the color palette will be reflected in his Spring 2010 show in London, which he's nervous about: "I've been working for ten years, but it's my first show here, ever. So it's going to be really exciting." [Style.com]

Burberry Brings Rain, A New Skyline Addition to New York

fashionologie — Fri, 29 May 2009 12:56:28 -0700

>> New York Mayor Bloomberg declared yesterday "Burberry Day," in honor of the lighting of the brand's logo atop its new US headquarters - watch a video of it going down here - and the weather complied with rain, appropriate for a brand known for their trench coats. "I was worried about the drizzle before, but now I love it," said Christopher Bailey, in town to celebrate. "It's all very English."

Christopher arrived to the unveiling last night with Lily Donaldson on his arm, who grinned and gushed about being "a Burberry girl" and "part of the [Burberry] family." He went on to explain what an honor it it is to have the Burberry logo lit in the first place: "It's one of only six grandfathered buildings in New York where you can do that, so it's a big deal for us to be able to affect the iconic Manhattan skyline, which I love."

The excitement seems to have made him chatty - he covered a range of topics, from admitting that he dyed his hair blue once to discussing advertising fees - like Mario Testino's, which runs $140,000 a day: "You’re buying talent. And I think talent never goes away with the changing economy, and talent is something we all need to keep nurturing."

Models (Hilary Rhoda, Helena Christensen) mingled with editors (Kate Lanphear, who apparently has dyed her hair black underneath, Amy Astley, Cecilia Dean) and it girls (Byrdie Bell, Alexa Chung, Julia Restoin-Roitfeld, Harley Viera-Newton), and the mix left at least one girl confiding that she didn't recognize Blake Lively - Lily Donaldson, who admitted: "I don't watch Gossip Girl. But you can't blame me. I don't even own a TV at the moment!"

The celebration seemed a success, except for skimping in one area. An alcohol shortage kicked in around 9:30 pm, leaving one guest unhappy: "That's the driest party I've ever been to." Same goes for Harley, Leigh Lezark, and Derek Blasberg, The Cut tweeted: "The party has run out of glasses, and the trio is displeased."

fashionologie — Fri, 27 Feb 2009 18:15:36 -0800

>> INSIDER WIRE - Pre-Fall collections are widely recognized as an incubator for a designer to try out ideas before use in a main collection, but for his Fall 2009 Burberry collection, Christopher Bailey seems to have more than just evolved ideas from his Pre-Fall collection. Rather, he appears to have re-used or only made slight adjustments to Pre-Fall looks before sending them down the Fall 2009 runway - prints, shapes, and silhouettes on a number of looks appear the same in both collections. [ONTD_FF]

Daisy Lowe Hits a New Campaign High

fashionologie — Thu, 22 Jan 2009 16:05:07 -0800

>> Blondies Anna Maria Jagodzinska and Toni Garrn may top out on the most-campaigns-for-Spring-2009 list, but it's a brunette who's using her It Brit appeal to score a few campaigns of her own. Daisy Lowe's ad currency has increased this season from Agent Provocateur and Doc Martens to include a pose in romper for DKNY Jeans, a roll in the bedsheets for Marc by Marc Jacobs - Marc thinks she's "adorable" - and a portrait in black and white for Pringle of Scotland. Maybe if she's lucky she'll catch Christopher Bailey's eye for next season - mainline Burberry is a coveted British model-only campaign, after all.
*image: source, source, source

Burberry's Spring 2009 Garden Full of Money Trees

fashionologie — Wed, 10 Dec 2008 13:31:18 -0800

>> You know Burberry is worried when their Spring 2009 campaign comes out looking like a catalogue. Mario Testino did the honors at Petersham Nurseries outside London, and Christopher Bailey carried on his all-British cast tradition with returner Lily Donaldson and newcomers Eden Clarke and Alexina Graham, but gone are the days of Fall 2008's moody black-and-white ads and Spring 2008's edgy, colorful group shots. These new Spring 2009 ads seem aimed much more for the mainstream, with their prominent placement of denim, the top-selling trenches, and the new, trademark plaid-covered Gardener Bag. Everyone's going for the money shot this season - and with Burberry, those intentions are quite transparent.
*image: source

Jourdan Dunn, Luella Bartley Win Big at British Fashion Awards

fashionologie — Tue, 25 Nov 2008 14:48:52 -0800

>> Tonight, The British Fashion Council hosted the British Fashion Awards - the British counterpart to the CFDA Awards. Jourdan Dunn stole Agyness Deyn's Model of the Year crown, and looking shocked, managed to accept the award between tears: "My mum would like me to say I'm going to buy her a mansion but she's just going to have to accept this speech instead!" As for Designer of the Year - an honor bestowed on John Galliano and Alexander McQueen four times each - Luella Bartley was the anointed one.

A complete list of awards, with winners in bold. »

Anna Wintour Makes It Back for A Night of Stars

fashionologie — Fri, 24 Oct 2008 14:07:15 -0700

>> After missing out on the Chanel Mobile Art opening and the Versace-hosted Whitney gala earlier this week, Anna Wintour was back in fine form - with Karl Lagerfeld at her side and Chanel on her person - at the Fashion Group International's Night of Stars last night. It was a night of family - Donatella Versace picked up the Superstar Award as Allegra Beck Versace looked on, Franca Sozzani was honored with her son Francesco Carrozzini in attendance - and friends - honorees Christopher Bailey and Francisco Costa brought Kate Bosworth and Ashley Olsen, respectively. Host Simon Doonan kept it light, at one point joking that Carla Sozzani had to make it back to the Marriott Marquis in time for a speed-dating session.
*image: source, source

fashionologie — Tue, 30 Sep 2008 17:10:55 -0700

>> THE MODELIZER -Is Agyness Deyn putting a check on all her exposure recently, or is she just sitting out most of this runway season? She has yet to set foot on a Paris catwalk - not even for her friend Gareth Pugh - and only walked Burberry in Milan. It's all suspect: She was in Paris yesterday, but this evening, she's back in London for a Burberry dinner with Christopher Bailey.

UPDATE: According to her good friend Henry Holland, Agyness is sitting out due to a bad case of bronchitis. She sure has bad luck with sickness - last Fashion Month, she was taken by pink eye. [Grazia]

*image: source

Christopher Bailey Takes Burberry to a Melancholy Place for Fall

fashionologie — Fri, 27 Jun 2008 13:24:43 -0700

>> Christopher Bailey has been staunchly loyal to Burberry's British roots, casting Brit-born models, singers, and actors in the label's recent ad campaigns. The Fall 2008 duo is no exception. Blue-blooded, Devon-born model Rosie Huntington-Whiteley and Leeds-bred actor Sam Riley combine for a moody, black-and-white set of Mario Testino-helmed photos, shot in London's Kensington Gardens.

Meanwhile, the much-publicized rumors about a "riff" between Burberry and Agyness Deyn have been put to rest — the model will be featured in Burberry's Fall 2008 fragrance ads for The Beat — and Bailey himself asserted, "Agyness is a huge part of the Burberry family and a personal friend." Just to put the nail on the rumor's coffin, Agyness showed up wearing a Burberry dress to Elton John's White Tie and Tiara Ball yesterday.
*image: source, source, source