London Fashion Week Hires Kelly Cutrone to Bring Editors, Buyers, and Bravo TV Cameras

fashionologie — Mon, 13 Jul 2009 16:28:45 PDT

>> After almost being edged out by New York and Milan Fashion Weeks last season, the British Fashion Council has launched a major push to bring London Fashion Week back on solid ground. Already, in conjunction with the event's 25th anniversary, Burberry, Matthew Williamson, Pringle of Scotland, Jonathan Saunders, Clements Ribeiro, and Jasmine de Milo - with Amanda Wakeley and Jeremy Scott, who's never shown in London, as the latest converts - have pledged to show in London for the Spring 2010 season in September.

Now, the British Fashion Council has announced it hired Kelly Cutrone's US-based PR company, People's Revolution, to promote London Fashion Week and British designers stateside. The goal is to drive buyer and editor traffic, according to BFC joint chief executive Caroline Rush: “The appointment of People’s Revolution aims to increase awareness and exposure of British designers amongst US media and buyers with the goal of supporting the growth of designer businesses and increasing the attendance of these audiences at London Fashion Week.”

And there's always the added advantage of TV visibility - cameras for Kelly's upcoming Bravo show, Kell on Earth, will be shooting all through London Fashion Week.