Speculating on Fall 2009 Campaign Season

fashionologie — Tue, 24 Mar 2009 13:15:30 PDT

>> For Spring 2009 more than ever, brands stuck with campaign models who guarantee a sell - supermodels like Gisele Bundchen and Kate Moss for Versace or Claudia Schiffer for Yves Saint Laurent, Daria Werbowy for Roberto Cavalli - or the classic blonde hair-blue eye combination that Toni Garrn and Anna Maria Jagodzinska's campaign sweeps represented. Also of note for the season, Prada and Balenciaga's decisions to go with big groups of models - eight and ten, respectively.

With Fall 2009 campaign season under way, it sounds like at least a couple of brands have decided to break from that latter part of last season's formula - Wayne Sterling of The Imagist reports:

"It is too early to say and too tenuous to reveal who's holding/confirming what these days but rest assured it is the striking and the extreme that seem to be filtering into the next phase. Among the buzz I picked up by some art directors is a disenchantment with the 'multiples' ideal, that concept of an army of models rocking as many of the looks from the show as possible while waving as many possible it-bags as can be crammed into a double page. Two VERY big brands have already gone 'Only Girl.'"

The most likely candidate from that description of packing the models in seems to be Prada - so does that mean Prada is one of those already-decided brands, and Miuccia's current favorite exclusive Ymre Stiekema is going to finally get a main season campaign under her belt?

Who else is already being pinpointed? »