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Proenza Schouler Churning Out the Videos, First Ad Campaign
Proenza Schouler Churning Out the Videos, First Ad Campaign August 13, 2010 10:43 pm >> Jack McCollough and Lazaro Hernandez seem to be digging the fashion film approach: two weeks ago, it was a short film of Vanessa Traina at the beach to promote their tie dye tank; last week, it was a teaser for a short film they did with Kids director Harmony Korine, featuring the Fall 2010 Proenza Schouler collection, which will debut on their website in September; and this past week, they released another video — this time a behind-the-scenes look at the shoot for their first ever print campaign.
Proenza Schouler Fall 2010: Graffiti Pants, Schoolgirl Skirts — And Anna Wintour Watching Without Her Sunglasses On
Proenza Schouler Fall 2010: Graffiti Pants, Schoolgirl Skirts — And Anna Wintour Watching Without Her Sunglasses On February 17, 2010 8:12 pm >> If you didn't get enough late '90s references at Alexander Wang, look to Proenza Schouler to fill your Fall 2010 quota.
September 8, 2010 11:58 pm >> Frida Gustavsson Ends Irina Kulikova's Three Year Stint as Face of Marc Jacobs Daisy —She already appears in the Fall 2010 Marc Jacobs collection ads with Monica Jagaciak and Ann Kenny, but now Frida Gustavsson has another tear sheet from Jacobs to add to her pile.
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