>> ON THE CAMPAIGN TRAIL —Agent Provocateur has long gone with Kate Moss as its supermodel staple, but this time, Helena Christensen joins Alice Dellal in the brand's newest "Pirates" range. Accompanying the campaign is a "Pirate Provocateur" video (NSFW), in which Pirate Queen Helena seduces the captain of a ship while her pirate princess posse — Dellal included — robs him blind. [Telegraph]
Agent Provocateur
Behati Prinsloo Plays "Rich Girl" for The Virgins
>> We've seen Behati Prinsloo in goofy videos for Victoria's Secret PINK, but she's temporarily traded in her silly college girl persona to bring out the seductress for The Virgins's "Rich Girls" video, which dropped online last night. Behati filmed the video in early May at Lit in the East Village, and if there's one thing Victoria's Secret has taught her, it's how to work that lingerie (which is, ironically, Agent Provocateur).
Is Agent Provocateur Adding Another Supermodel Into the Mix?
>> About the "host of British and international beauties" that an Agent Provocateur spokeswoman said would be repping the lingerie's main line come September: former Zac Posen muse Paz de la Huerta (left) and Helena Christensen are rumored to be joining Alice Dellal among the chosen ones.
*images: source
Kate Moss Still In With Agent Provocateur, Alice Dellal May Be, Too
>> Just a month after Kate Moss' campaign for Agent Provocateur's bridal line debuted, rumors are already floating around that she's been dropped by the brand (again) in favor of London girl-about-town, sometime-Westwood-model Alice Dellal.
Given that Agent Provocateur is constantly surrounded with bubblings about its latest face, it's no surprise that a spokesperson already denied the reports:
Kate has been signed for a one year contract as the face of our bridal collection, White Wedding. We are one month into the campaign and it has proved the most successful campaign we have ever done.
The spokeswoman also revealed, however, that the mainline campaign is already being developed, and will launch in September:
We recently shot a series of images that will feature a whole host of British and international beauties.
Supposedly, the September ads are the ones that Alice will appear in — she's already done a test shoot.
*images: source


Dwell
Tom Tailor
DSquared