fashionologie

Speculating on Fall 2009 Campaign Season

fashionologie — Tue, 24 Mar 2009 13:15:30 PDT

>> For Spring 2009 more than ever, brands stuck with campaign models who guarantee a sell - supermodels like Gisele Bundchen and Kate Moss for Versace or Claudia Schiffer for Yves Saint Laurent, Daria Werbowy for Roberto Cavalli - or the classic blonde hair-blue eye combination that Toni Garrn and Anna Maria Jagodzinska's campaign sweeps represented. Also of note for the season, Prada and Balenciaga's decisions to go with big groups of models - eight and ten, respectively.

With Fall 2009 campaign season under way, it sounds like at least a couple of brands have decided to break from that latter part of last season's formula - Wayne Sterling of The Imagist reports:

"It is too early to say and too tenuous to reveal who's holding/confirming what these days but rest assured it is the striking and the extreme that seem to be filtering into the next phase. Among the buzz I picked up by some art directors is a disenchantment with the 'multiples' ideal, that concept of an army of models rocking as many of the looks from the show as possible while waving as many possible it-bags as can be crammed into a double page. Two VERY big brands have already gone 'Only Girl.'"

The most likely candidate from that description of packing the models in seems to be Prada - so does that mean Prada is one of those already-decided brands, and Miuccia's current favorite exclusive Ymre Stiekema is going to finally get a main season campaign under her belt?

Who else is already being pinpointed? »

Calvin Klein Embraces Lyndsey Scott, Monika Jagaciak

fashionologie — Thu, 19 Feb 2009 22:31:36 PST

>> A few seasons ago, Jourdan Dunn made headlines as the first model of color to walk Prada in ten years; Prada is carefully casted and a coup like that can make a model's career. The same goes for Calvin Klein, except that since CK is so early on in the season, it sets the tone for the rest of the three Fashion Weeks. This afternoon, Lyndsey Scott became one of the few models of color to land in the Calvin Klein lineup - Jourdan Dunn has done the honors in recent seasons. Monika "Jac" Jagaciak bounced back from her fall at Herve Leger to both open and close; Addison Gill, Bojana Reljic, and Louis Maselis round out the chosen ones as exclusives - expect to see much more from all.

Notably, former house face Toni Garrn and current face Anna Selezneva were missing in action, but enough about models - let's not forget Francisco Costa's turn to the darker side - burned out lace patterning and pops of chartreuse keep the collection right where we want it: coveted.
*image: source

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fashionologie — Thu, 19 Feb 2009 12:50:42 PST

>> THE MODELIZER - Calvin Klein starts shortly, so who are those exclusives? Not Ymre Stiekema - she didn't even come to New York, prompting questions as to whether she's a Prada exclusive again - but V Magazine/Supreme model search winner Addison Gill is one, and a girl from Click opening - a commenter says it's Lyndsey Scott, left, as the first ever black CK exclusive, but we'll just have to see . . . she's already done Bensoni and Malan Breton this season. [The Imagist]

UPDATE: Supposedly, commenters say, neither former Calvin Klein face Toni Garrn or current face Anna Selezneva are present.

fashionologie — Tue, 25 Nov 2008 15:43:01 PST

>> THE MODELIZER -She's a little Coco Rocha, a little Lily Donaldson, and now she's also the newest winner of the V Magazine/Supreme model search. All 16 year-old Canadian Addison Gill can hope for is to follow in the successful footsteps of previous winner Amanda Laine; Supposedly, she's already well on her way: According to Models.com, you can "Brace yourselves for a full fledged Addison moment coming very soon." [Daily Feed]

fashionologie — Fri, 14 Aug 2009 11:20:06 PDT

>> V A Model Winner Lea Groesland Debuts First Major Spread -Last month, 15-year-old Norwegian Lea Groesland followed in the footsteps of Amanda Laine and Addison Gill as this year's V A Model Winner. She debuts her first major spread - which she told Models.com was one of her first shoots ever - in the upcoming V #61 issue, out Sept. 1, with Lady Gaga on the cover. She was photographed by Hasse Nielsen and is wearing no other than Alexander Wang, who helped chose her out of the competition's 6,000-plus contestants; will we see her on his Spring 2010 runway?