>> Beckham Denies Modeling Agency Plans with Fuller, But Some Aren't Convinced —Earlier this week, British tabloid the Daily Mail was convinced that Victoria Beckham might be involved in Simon Fuller's New York modeling agency plans, but today, her spokesperson says otherwise: "There is absolutely no truth in the story regarding Victoria Beckham and Simon Fuller opening a modelling agency in New York. Victoria is concentrating all her efforts on her fashion line and her family." Deny she may, but some from the London side say that ideas are indeed being batted around between Fuller and Beckham, and model television of some kind is involved . . . he is creator of the Idol franchise, after all. [Vogue UK, The Imagist]

>> Here's a rumor on a rumor: Victoria Beckham is said to be working through another deal with Simon Fuller — this time to set up a modeling agency in New York.  Fuller already backs her Victoria Beckham collection and, as of August owns a majority stake in Storm modeling agency in London — which represents the likes of Kate Moss and Jourdan Dunn.

Word went around a couple of weeks ago that Fuller was shopping the New York modeling agency market for "opportunities." As for Beckham's supposed involvement, her spokesman didn't deny the news, only "play[ed] down the plans," according to the Daily Mail — but it sounds now like Fuller may be setting up a new agency as New York counterpart to Storm.  A source told the Daily Mail:

"Simon knows that Victoria is very savvy when it comes to fashion. Simon’s first foray into fashion was to team up Roland Mouret and Victoria, which was a huge success. Victoria is a key asset to Simon and he wants her to take on a major role."

>> Simon Fuller Now Shopping for a New York Modeling Agency? —Simon Fuller has continously been creeping into the fashion industry since he began backing Roland Mouret in 2006. Since, he has worked with Victoria Beckham to launch her industry-acclaimed eponymous collection, partnered with Claudia Schiffer to represent her name, image, and brand rights, and just a couple of months ago he took a majority stake in London's Storm agency, home to the likes of Kate Moss and Jourdan Dunn.  Now, word is going around that Fuller is "scanning the New York [modeling agency] market for 'opportunities'" — a New York counterpart to his latest London acquisition?  As The Imagist points out, "that would represent a whole new ideal of management that could pose huge challenges for some established players in the trade." [TI]

>> Victoria Beckham recently let her Giorgio Armani contract expire so that she could focus more on her beauty and fashion lines; she's said to be showing her Victoria Beckham Collection — which Roland Mouret has assisted her with in the past — at New York Fashion Week again for Spring 2010, but this weekend, she's releasing a short film featuring her Fall 2009 collection (with Mouret's sharply tailored handiwork visible) online.

This is her second foray into the fashion promo film arena — her first effort, for Spring 2009, came out at the end of last year.  The new short, "Swings," features eight models, perched on rope swings, moving in unison — plus a cameo by Beckham — and was filmed in a single take in London last month.  Matt Jerrett directed and Beckham's (and Mouret's) backer, 19 Entertainment, produced.  The film debuts Sunday on BergdorfGoodman.com, to promote Beckham's appearance at the New York store during Fashion's Night Out Sept. 10, and DazedDigital, which has the UK exclusive, is posting the full film Sunday at 3 pm UK time.

UPDATE: The video! »