rookie

Those stories and more in our daily news roundup.

• Tavi Gevinson has accused Seventeen magazine of plagiarizing the Ask a Grown Man videos she publishes on her website Rookie. Gevinson says the magazine's Ask an A-Lister video series "is the first time that I've felt that something I've done, or Rookie has done, has been copied." [Racked]
  

• Natasha Poly stars on the cover of Vogue Russia's August 2012 issue. Some have criticized the cover because it appears part of the model's arm is missing. A Photoshop mishap, perhaps? [The Huffington Post]
  

• Glamour apologized for accidentally publishing an old picture of model Daul Kim, who committed suicide in 2009, in its August issue. "We had no idea about the backstory, and are heartbroken to learn this news," said the magazine's editor in chief Cindi Leive. [Fashionista]
  

• Steven Klein shot the campaign for Lady Gaga's new fragrance, Fame, in which the singer reclines naked with a small army of small men crawling over her skin. [Fashion Etc]
  

• Visionaire has packed all of its 61 issues into a custom trunk by Goyard. The one-of-a-kind trunk is price upon request. [The Cut]

>> After announcing last month that she had parted ways with Jane Pratt and Say Media — the backers of Pratt's website, xojane.com — Tavi Gevinson is readying the launch of her own Web magazine, Rookie, on Monday.

The site's editorial content will have monthly themes, with the first focused around beginnings — “[It's] fairly wide-ranging, but definitely focused on ‘back-to-school’ and other ‘firsts,’” said Emily Condon, Rookie's managing editor, who was a former staffer for This American Life.

“Our content respects a kind of intelligence in the readers that right now a lot of writing about teenage girls doesn’t,” Gevinson told New York Times Magazine. “People think it’s just going to be another site or magazine that talks about how great celebrities are or how awful celebrities are or dieting . . .” she said. “And I’m like, ‘Just you wait and see.’”

Gevinson expects to do around three posts a day, with the first appearing after school, the second at dinnertime and the third “when you do your last Facebook check around bed or whatever,” Gevinson said. “I’m in school, and I can’t be at my computer all day.”

She's assembled a staff that includes Condon; New York Times blog specialist Jeremy Zilar acting as Rookie's project manager; Anaheed Alani (wife to This American Life's Ira Glass, who advised Gevinson in negotiations with Say Media, and a former freelance fact-checker for The New York Times Magazine) as story editor; regular writers like Lesley Arfin and Sady Doyle; and guest contributors including Zooey Deschanel, Miranda July, Winnie Holzman, Joss Whedon, Jack Black, Dan Savage, Patton Oswalt, Shannon Woodward, Anna Faris, Kid Sister, Supercute!, Paul Feig, JD Samson, Alia Shawkat, and Fred Armisen.

New York magazine's parent company, New York Media, is handling advertising for the site, and Gevinson's father, who now acts as her manager, says they're currently in talks with potential investors and sponsors.

>> Last November, Tavi Gevinson announced that she was working with Jane Pratt on a magazine for teenage girls; now, it sounds like that is no longer the case. Gevinson had described her forthcoming online magazine, Rookie, in March as an offshoot of Pratt's website, xojane.com, which launched in May: “I had been talking about this magazine that I wanted to start, and [she] told me that she was starting this website and that the magazine could be kind of a branch under the JanePratt.com umbrella for teenaged people — girls.”

Now, Gevinson says that she has decided not to launch Rookie with Say Media, the company behind the launch of xojane.com. “I would love for [Pratt] to be involved, but right now it’s something that has to be worked out between her and Say,” Gevinson told WWD last night. "It wasn’t like Us versus the Man,” Gevinson adds of her decision. “It was just that I want to have full control, and it’s important to me that we’re independent, not so that we can be indie and ‘down with the man,’ but because I find a lot of comfort knowing that it’s all in my control." (Last week, Gevinson said of the project: “I own everything.”) Gevinson also noted that there hasn’t been a falling out with Pratt (She has written one post for xojane.com, “What's In My Bag: The Locker Edition,” which was posted on June 20); Pratt, meanwhile, declined to comment on the matter.

A September web launch is planned for Rookie, which will be monthly — each month will be like a different issue of a magazine, Gevinson explained. There will be no print edition at launch, but eventually there will be two print editions per year.

Aside from Rookie, Gevinson is working on a book with Rizzoli based on her Style Rookie blog, and she was in New York last week to meet with publishers about a second book proposal — for Diary, a zine-style book about “the state of being a teenager,” that she is collaborating on with author Marisa Meltzer.