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Blake Lively Is Face of Gucci Premiere Fragrance

Gucci Jun 22, 2012

Gucci Taps Blake Lively

After a stint as the face of Chanel's Mademoiselle ads, Blake Lively has been named as the face of a whole new campaign — for a whole new house.

by Christina Perez

After a stint as the face of Chanel's Mademoiselle ads, Blake Lively has been named as the face of a whole new campaign — for a whole new house.

Gucci has tapped Lively to front the campaign for its newest fragrance, Gucci Première, which hits stores worldwide in September. While there's no word if Lively and Lagerfeld are still chummy, the actress has definitely won over Gucci's helmer, Frida Giannini. "She is a girl of extraordinary beauty and she's a girl who loves fashion," Giannini stated. "Although she's young, she's also very determined, and I liked this spirit.…She knows how to be a diva in the right sense, with an aspirational glamour."

The admiration is apparently mutual. "I couldn't be more proud to be working with Gucci and its heart, Frida," Lively said.

As for the campaign, it will include black-and-white images photographed by Mert & Marcus, as well as a short film directed by Nicolas Winding Refn. The print ads — which will appear in the UK first — will reportedly feature the actress wearing a sequined dress whilst looking out over the glimmering lights of Los Angeles, while the film will include footage of the actress in the Mojave Desert, as well as getting ready for a Hollywood premiere. The film will make its debut at this year's Venice Film Festival.

Above, Lively and Winding Refn on the set. Courtesy of Gucci.

Lindsey Wixson Stars in Mulberry's Fall 2012 Ad Campaign

Mulberry's Fall 2012 collection — with its furry coats and hypertextured knits — was rife with fantasy.

by Christina Perez

Mulberry's Fall 2012 collection — with its furry coats and hypertextured knits — was rife with fantasy. It was, after all, inspired in part by one of the most fantastic children's tomes ever: Where the Wild Things Are. Fitting then that the brand's Fall 2012 ad campaign would follow those same imaginative themes. Shot by Tim Walker in England's Blackheath Forest (a place whose very name can't help but conjure fairy-tale visions), the images feature a Mulberry-clad Lindsey Wixson surrounded by a host of larger-than-life monsters and beasts.

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Alexa Chung For Maje Fall 2012 Ad Campaign

Alexa Chung Jun 19, 2012

Maje Taps Alexa Chung For Fall 2012 Campaign

After Madewell, Lacoste, Pepe, Superga, and DKNY Jeans, Alexa Chung can add yet another brand to her ever-growing campaign list: Maje.

by Christina Perez

After Madewell, Lacoste, Pepe, Superga, and DKNY Jeans, Alexa Chung can add yet another brand to her ever-growing campaign list: Maje. The French brand — whose previous campaign ambassadors include Lara Mullen and Vanessa Traina — has tapped the Brit style star as the face of its Fall 2012 campaign. Shot by photographer Glen Luchford at the Porte des Lilas Metro station in Paris, the black-and-white images feature a bed-headed Chung lounging on an empty train, and are meant to call to mind a moody '60s-era film. "Alexa embodies a modern heroine with style and charm," the brand explained in a statement. "Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock 'n' roll."

Chung, for her part, is equally pleased. "I am thrilled to be the face of Maje," she said. "It's a brand I love and wear, so to be asked was a huge compliment."

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Louis Vuitton Jun 14, 2012

Revealed: Louis Vuitton's Fall 2012 Ad Campaign

Remember the $8 million, specially built locomotive Marc Jacobs sent barreling down the Fall 2012 Louis Vuitton runway?

by Christina Perez

Remember the $8 million, specially built locomotive Marc Jacobs sent barreling down the Fall 2012 Louis Vuitton runway? It's back, and this time, it serves as the backdrop of the house's Fall 2012 ad campaign. "We wanted to continue the journey we started with the fashion show — the glamour of travel and the romance of going somewhere," Jacobs explained. To do so, the train was deconstructed and shipped to a New York studio where it was rebuilt, filled with models, and photographed by Steven Meisel. "We wanted to maintain the comfortingly luxurious and old-fashioned journey that the collection represented. Opulence, the brocades, the beautiful cuts of the suits, and I guess, the distant romantic glamour of travel," Jacobs said.

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Burberry May 29, 2012

Burberry Reveals Fall 2012 Ad Campaign

Up-and-comers Gabriella Wilde and Roo Panes star in Burberry's just-released Fall 2012 ad campaign, which — with its rain-soaked streets and fog-smudged backgrounds — is a striking homage to Britain's notoriously gloomy weather.

by Christina Perez

Up-and-comers Gabriella Wilde and Roo Panes star in Burberry's just-released Fall 2012 ad campaign, which — with its rain-soaked streets and fog-smudged backgrounds — is a striking homage to Britain's notoriously gloomy weather.

"We wanted to play with everything that's at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way," chief creative officer Christopher Bailey said of the images, which were photographed by Mario Testino on the campus of Greenwich's Royal Naval College. "We shot the series of cinematic, emotive black-and-white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms," Bailey explained.

While the campaign's short films won't be released until later this season, here's a peek at the Fall 2012 images.

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Versace May 22, 2012

Versace's Moody Fall 2012 Ad Campaign

Versace kicks off Fall 2012 campaign season early with a moody black-and-white spread photographed by famed fashion image-makers Mert & Marcus.

by Christina Perez

Versace kicks off Fall 2012 campaign season early with a moody black-and-white spread photographed by famed fashion image-makers Mert & Marcus. Starring Dutch newbie Elza Luijendijk — her debut season was just this past Fall 2012 — the five-page outing was styled by Joe McKenna and David Bradshaw, and also features male models Philipp Schmidt, Dmitriy Tanner, and Kaccey Carrig. "I'm really thrilled with our new campaign," Donatella Versace said. "The result is bold, strong, iconic and perfectly conveys the sexy rock vibe of our Fall/Winter collection."

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Chanel May 14, 2012

Chanel's Pre-Fall 2012 Ad Campaign

Chanel kicks off the Pre-Fall 2012 campaign season with a mesmerizing black-and-white spread starring Daria Strokous and styled by Carine Roitfeld.

by Christina Perez

Chanel kicks off the Pre-Fall 2012 campaign season with a mesmerizing black-and-white spread starring Daria Strokous and styled by Carine Roitfeld. Decked out in the label's Paris-Bombay collection — complete with elaborate head-dress — Strokous poses against a cafe bar while the label's latest flap-bags hang out nearby. Click through to see the entire Karl Lagerfeld-lensed campaign, and for more Paris-Bombay fun, watch the runway video below.

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Gisele Bundchen David Yurman Fall 2012 Campaign Video

David Yurman May 11, 2012

Behind the Scenes at Gisele's Fall 2012 Campaign Shoot For David Yurman

One of Gisele Bundchen's first activities as the face of David Yurman was to hang out on a beach in Malibu while Peter Lindbergh photographed her wearing Yurman's creations.

by Justin Fenner

One of Gisele Bundchen's first activities as the face of David Yurman was to hang out on a beach in Malibu while Peter Lindbergh photographed her wearing Yurman's creations.

The resulting images will be used for the brand's Fall 2012 campaign, which draws on the inviting simplicity of California beaches for inspiration. Watch Bundchen pose on the beach in the video below, then take a sneak peek at the ads in the gallery.

Photos Courtesy of David Yurman

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H&M Spring 2012 Ad Campaign With Sasha Pivovarova

H&M Mar 14, 2012

H&M's Spring 2012 Ad Campaign Stars Sasha Pivovarova, Natasha Poly, Isabeli Fontana, and Anais Mali

>> Only the best.

by Christina Perez

>> Only the best. The latest H&M campaign features an impressive cast — Sasha Pivovarova, Natasha Poly, Isabeli Fontana, and Anais Mali — showing off the brand's bold-hued separates and high-shine metallics. Watch Natasha work her moves in the video below, then click through to see the entire campaign — captured by Inez Van Lamsweerde and Vinoodh Matadin — in the slideshow.

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Prada Real Fantasies Video by James Lima

Prada Mar 13, 2012

Watch — Prada Debuts New "Real Fantasies" Video Lookbook

>> Only the creative people who work with Prada could make a video layered with so many elements look so cool.

by POPSUGAR Fashion News

>> Only the creative people who work with Prada could make a video layered with so many elements look so cool. For its latest video lookbook, Prada hired director James Lima — who's also made fashion films for Alexander Wang and Versace — to create a trippy viewing experience. The end product combines imagery of Jessica Stam, Ginta Lapina, and Lindsey Wixson dancing around in Prada's Spring collection with footage from old films and Prada's Spring print ads. It's the perfect accompaniment to Steven Meisel's video campaign, which debuted last month. Take a look at the new video below.