on the campaign trail

So far, only one image from Carolina Herrera's Fall 2012 campaign has seen the light of day — and it's a real beauty. Photographed by Patrick Demarchelier, it features Constance Jablonski and Eniko Mihalik passing down an Upper East Side street in a flurry of crimson and print. Now comes a behind-the-scenes video that shows exactly what we've been suspecting all along: the rest of the campaign — which also features Jablonski and Mihalik — will definitely be filled with images that are just as lovely as the first.

Get to know the cast of unknown models Lanvin hired for its Fall 2012 ads with the house's new campaign video. The clip features the group of 11 men and women between the ages of 18 and 82 talking about themselves against a low hum of noise from the production in the background. One woman explains how she learned to look at art, while another reveals a quirky obsession with salt and pepper shakers. At the end of the video, Jacquie "Tajah" Murdock — the eldest among the models — says, "When I was 18 I wanted to go to Paris, so you could turn it around and put the eight in front and the one behind, and have 81 instead of 18." Elbaz, laughing in the background, responds, "Paris is coming to you."

Get to know Murdock and the other models in the video below.

Do not mess with Karlie Kloss. The 20-year-old model's Fall 2012 campaign video for Juicy Couture depicts her delivering serious beatings to muscle-bound men on a California beach.

In the two-minute clip, directed by Inez van Lamsweerde and Vinoodh Matadin, Kloss walks up the beach to LL Cool J's song "Going Back to Cali," leaving a string of bruised and battered surfers, police officers, and at least one life guard in her wake. The video — Juicy Couture's first fashion film — celebrates the brand's partnership with the Step Up Network, an organization that helps empower young women in under-resourced communities. The brand will donate $1 to the group for every tweet it receives containing the hashtag #girlskickass.

See Kloss doing just that in the video below.

It's all but a game. At least it is in Prada's just-released Fall 2012 ad campaign video, where models Anne Vyalitsyna and Magdalena Frackowiak face off in a surreal game of chess. Watch as every move they make has life-sized consequences for fellow models (or pawns?) Elza Luijendijk, Iselin Steiro, Madison Headrick, and Vanessa Axente. Lensed by Steven Meisel.

Mila Kunis took on a character she knows well — a woman surrounded by paparazzi — in the Fall 2012 film for Miss Dior. Like the brand's print ads, the film was directed by Mario Sorrenti and styled by Carine Roitfeld. In it, Kunis demurely allows a pack of photographers to follow her to various locations around Los Angeles and obligingly smiles and sighs while they document her every move. A glimpse at the film below.

If Alexander Wang is famous for dressing the model off duty, his Fall 2012 campaign video depicts the life of a model at work. In the David Sims-directed clip, Kati Nescher — who also stars in Wang's Fall 2012 print ads — is seen being prepped for a shoot, then posing while a photographer captures her wearing Wang's clothing. A camera follows along as an unseen observer — until the very end, when Nescher's piercing stare looks directly into the lens. A glimpse at the resulting video below.

If David Sims's print ads for Alexander McQueen's Fall 2012 collection weren't colorful enough, his psychedelic campaign video certainly is. The two-minute clip primarily features a repeated loop of model Suvi Koponen removing the collection's metallic visors from her face, while neon-colored clouds of light swaddle her figure. Incidentally, those visors — which are billed as representing the "beautiful future" the Fall collection evokes — will retail for $475 when they reach Alexander McQueen stores and its website this Fall. A look at the video below.