It's been one heck of a year for Georgia May Jagger. She held her own amidst a pack of supermodels — including Kate Moss and Naomi Campbell — at the Olympics' closing ceremony, she fronted Vivienne Westwood's gorgeous new jewelry campaign, and she took the world by storm for Hudson Jeans' smoldering Cabaret launch. Fitting then that the gap-toothed Brit would finish 2012 with a bang: surrounded by sparklers and confetti in the just-released Material Girl holiday campaign.
The elaborate white and yellow checkerboard Marc Jacobs commissioned for Louis Vuitton's Spring 2013 show makes a repeat appearance in the brand's newest ad campaign.
Artist Daniel Buren — who created the runway set — turned his original design into a backdrop for the ads, which were shot by Steven Meisel in New York City. Jacobs then arranged models Athena Wilson, Janice Alida, Ji Hye Park, Magdalena Jasek, Nastya Kusakina, Ruby Jean Wilson, and Tian Yi into pairs of twins (just like he did for his show) to express a "message of repetition and the repetition of pattern," he said.
Rebuilding a runway set for a campaign is beginning to become a bit of a pattern for Jacobs. He used the custom-built $8 million train featured in Louis Vuitton's Fall 2012 show for the brand's last campaign.
A look at the Spring ads, which will make their magazine debuts in February, here in the gallery.
Photos courtesy of Louis Vuitton.
Move over Kate, Mango's got a new leading lady. After two seasons with Moss as its face, the Spanish retailer has named Victoria's Secret Angel Miranda Kerr as the star of its upcoming Spring 2013 campaign. The campaign, which includes the whole shebang — television, billboards, online media, and print — was shot by Inez van Lamsweerde and Vinoodh Matadin in New York and has finally been unveiled for your viewing pleasure.
Kerr joins quite a crew: in addition to Moss, Milla Jovovich, Naomi Campbell, Eva Herzigova, Karolina Kurkova, Claudia Schiffer, Christy Turlington, and Isabeli Fontana have all posed for the brand.
Peep Kerr's Mango campaign images — plus get a look behind the scenes at the shoot — right here.
After presenting the Resort 2013 collection at Versailles, it's only fitting that Chanel should expand on the theme with an ad campaign that channels the chateau's most famous resident: Marie Antoinette. Dressed in decadent layers of ruffled pastels and styled with the requisite courtesan makeup and big hair, Cara Delevingne plays the ill-fated queen with plenty of pomp and sass — and we think it all comes together quite nicely. Click through to see the entire Karl Lagerfeld-lensed campaign, plus all the recently released Resort ads — including Miu Miu's supermodel-packed outing — here, in our ever-growing campaign gallery.
Photo courtesy of Roberto Cavalli
Rather than casting a male model for his first Saint Laurent menswear campaign, Hedi Slimane hired Saskia de Brauw, the 31-year-old Chanel favorite, who appeared in last year's Pirelli Calendar.
Slimane styled and photographed de Brauw for the campaign last month in Los Angeles. When the brand revealed the first images from the campaign online late last week, it noted that there wasn't a makeup artist or hairstylist on set, allowing de Brauw's natural androgyny to shine through in the pictures. That makes sense for this campaign: When Slimane designed Dior Homme, his skinny suits for men were so popular that women snapped them up as well, and now all the pieces in this campaign will be available for both genders in January 2013.
The ads are also the public's first look at Slimane's menswear for Saint Laurent. In May, the house announced that only buyers would see Slimane's first women's resort and men's Spring collection so that he could make his formal debut at his Spring 2013 women's show in Paris.
Photos courtesy of Saint Laurent
Back in July, when Target and Neiman Marcus announced that Karlie Kloss, Craig McDean, and Quentin Jones were joining forces for the brands' CFDA collaboration campaign, we knew that we would all be in for a real treat. Now that the first glimpse of that campaign is finally out, it's pretty safe to say that we were right. In the just-released behind-the-scenes video, Karlie Kloss frolics on set with Quentin Jones's black-and-white photo cutouts, resulting in a collage of images that promises to look mod and modern — all at the same time."Karlie Kloss is, of course, stunningly beautiful, but I knew that we could get a performance out of her that would really bring this campaign to life," Robin Derrick, executive creative director of Spring Studios, explained. For her part, Kloss seemed quite happy to be involved as well: "You know, it's exciting to be part of such a cool collaboration."
Fashion films tend to be odd almost as a rule (see: Prada Fall 2012, Margiela for H&M, et al.), but Proenza Schouler's new Fall 2012 video Desert Tide might just take the cake for sheer weirdness.
For the just-released two-minute clip, the creative team at Proenza forwent traditional models in favor of female avatars from the video game Second Life. As a result, the clothes are digitized versions of the ones that came down the Fall runway, and the girls who wear them don't behave like humans. On the contrary, they do a strange interpretive dance that involves a lot of expansive arm movement and a little levitation. They're joined from the outset by a purple dolphin that can swim through sand and, later, what looks like an early '90s model Honda Accord.
Jack McCollough's sister Kate served as creative director for the video, and worked with Second Life to make it a reality. It was originally commissioned for the Proenza Schouler store on New York's Madison Avenue, but you can see the final product, in all its quirkiness, below.
The short film and ad images for Louis Vuitton's new travel-themed campaign have finally made their way online. Arizona Muse stars in the Inez and Vinoodh-shot images, which carry Vuitton's Art of Travel concept to print, digital, and film.
In the film — titled L'invitation au Voyage, or Invitation to Travel — Muse is seen walking through the Louvre with a golden key and Vuitton's Speedy Monogram Empreinte bag. After passing by the Mona Lisa and halls filled with priceless Italian art, Muse finds a vintage Vuitton trunk and unlocks it to reveal an envelope. When she realizes there's a man following her through the museum, she runs through its courtyard and jumps into a hot air balloon, taking whatever secrets the envelope contains along with her.
A look at Muse's short film below, and images from the campaign here in the gallery.
If any model has proven her mass appeal this Fall, it's Chanel Iman. After starring in the Fall 2012 campaigns for Saks Fifth Avenue, The Shops at Target, and Amazon.com, she's ending the year with Forever 21's Holiday campaign. In the images, shot by Dean Isidro, Iman makes the brand's sequined cocktail dresses and studded pieces shine — aided in some images by a blond wig. It's a trend we've seen throughout the industry this year: Miranda Kerr donned a flaxen bob for the October issue of Vogue Italia, Kate Moss sports a platinum crop on the December cover of Vanity Fair, and all the models who walked in Alexander McQueen's Fall 2012 show wore platinum wigs as well.
In case you'd forgotten about the Maison Martin Margiela collaboration that's headed for H&M stores on Nov. 15, there's now a minute-long commercial to remind you just how cool it is.
The ad features four models dressed in the capsule collection, two of who stand in a calm repose on the streets of Paris. Another tries her best to balance on a chair in the Lucite heels from the collaboration, while a male model dances in an intersection.
Luckily, there aren't any traffic incidents — but the sound of a speeding motorcycle whizzing past one of the models brings a little depth to an otherwise surreal experience. A look at the commercial below.