>> Happy Love Day! Yes, Valentine's Day was a few days ago, but Katie Grand's new endeavor, Love, officially launched today, brand new website and all. 336 pages of glossy, almost half of which are ads, and the reviews seem to be positive; inside, creative directors Lee Swillingham and Stuart Spalding went with a post-war look (left), and if naked pictures of Beth Ditto weren't included, a quick glance might make you think you were flipping through a '50s college yearbook. In honor of the launch, Katie recently did an interview with a close friend that was published in PonyStep, detailing how she settled on the title Love, why she ended up leaving POP in the first place, and how she feels about it going on without her.
It wasn't Love at first.
Well I really liked [the name] ‘Fame’, with its Warhol and Bowie connotations. I also liked ‘Plastic’. It was that idea that the name didn’t necessarily mean one thing, that everyone would visualize something different. Anyway, we couldn’t use either. ‘Plastic’ we couldn’t use because of Plastique Magazine and Fame we couldn’t use because of an American magazine of the same name. It took about five months before we finally came to a decision. Another one we liked for a short while was Legend, and then when the lawyers said we could use it we changed our minds, it sounded wrong. There was also ‘X’ and ‘Sex’ (which rather surprisingly was available). We’d normally send the legal types five possible titles to clear at a time. It was quite a dreary and expensive procedure. ‘Starlet’ was another one we could have used, but when we got confirmation we felt deflated rather than elated so that had to go. Another big favourite was ‘Heroine’, but of course I was told absolutely no way!
Love "was a bit mushy" »