>> ON THE CAMPAIGN TRAIL —Now seems to be the time to get into the ad game for young labels — Rodarte started up with a single ad in Fall 2008 and repeated for Spring 2009, Zac Posen recently released his own one-off ad for Spring 2009, and now Derek Lam is hopping on the idea train for Fall 2009. His first ever campaign, with Karmen Pedaru set against a beach simulated at Pier 59 in New York, symbolizes his philosophy that "this is not a moment to be scared or meek." Solve Sundbo did the photog honors Tuesday — outtake from the shoot above — and the final product, which hits August issues, is expected to be "bold and cinematic, with lush techno color." [WWD]
>> Designers seem to have a new fixation on pairing mature women with younger men when it comes to advertising their accessories. First, Karl Lagerfeld paired up 52-year-old Jerry Hall with Baptiste Giabiconi for Chanel handbags, and now, Brian Atwood cast 55-year-old Rene Russo to sex his Spring 2009 footwear up with Jon Kortajarena, Tom Ford-style (Jon is even Tom's campaign model of choice). The steamy scenes were shot by Tony Duran over a period of two days at Russo's home, and are being collected in a limited-edition book, Role Play Rene, for Atwood to pass out. Russo and Atwood didn't even meet until the shoot, but celebrated the 1,000 editions last night with a dinner in LA and tonight, will be feting again in New York tonight at a party hosted by Julia Restoin-Roitfeld.
Gallery is NSFW.
>> ON THE CAMPAIGN TRAIL —Little by little, Rodarte is making a foray into the advertising world — first with an ad in the Winter edition of Anthem, and now for Spring 2009 in the latest issue of V Magazine (#58), at left. Are Laura and Kate Mulleavy considering going more commercial? If they're receiving LVMH mentoring like Gareth Pugh, they just might be — Gareth has been working on making his pieces more wearable recently. [Fashion Copious, Fashion Copious]
>> Fall 2009 ad season is just starting to get under way, but it's not time to let go of Spring 2009 just yet — Jak & Jil streetstyle photographer Tommy Ton's campaign for luxury retailer Lane Crawford was just released, full of his trademark horizontal shots and shoe closeups. Ton is also blogging for the Lane Crawford website through the month of March, posting more of his exclusive photos from Fashion Month that won't be seen on his own blog.
>> The heyday hasn't slowed down for models pushing forty this season — Naomi Campbell, Claudia Schiffer, Christy Turlington — and now a couple of fifty-something models are issuing something of a comeback. First, 51-year-old Ines de la Fressange took the Jean Paul Gaultier couture runway a couple of weeks ago, and now 52-year-old Jerry Hall is mugging for (and replacing Christy Turlington in) Chanel's handbag campaign, along with Baptiste Giabiconi, who seems to have replaced Brad Kroenig as Karl Lagerfeld's male model of choice.
Karl picked Jerry to shoot because, as "Oscar Wilde said, 'I like men who have a future, and women who have a past.' It is this whole idea of seduction that is summarised here that appeals to me. One of a very young man fascinated and attracted by what a woman does: her wardrobe, her perfume, her movements, her allure, etc." And to imagine, he's known Jerry since she was 15 . . .
>> Last season, Julia Restoin-Roitfeld mugged for British chain Accessorize, and this season both she and her brother, Vladimir, are appearing in ads for Spanish chain Mango. This isn't the first time they've worked together for a brand — Julia art directed the Fall 2008 Rock & Republic campaign that Vladimir appeared in — but as the mind recalls, this is the first time they've been faces for a brand together. Carine's influence runs through both — Julia is styled like a portrait of her mother in these ads, with the kohl-rimmed eyes and brown hair flopping over one eyes; and Vladimir has taken his mother's favorite cause, amfAR, as his own — he's curating a photography exhibit during Fashion Week to benefit the foundation.
After starring in ad campaigns for both Tom Ford and Gap, Julia Restoin Rotfield has reached a global audience yet again by starring in the Spring 09 Mango campaign alongside her brother, Vladimir. The Spring collection is modern, clean, understated and perfectly suited to these two stylish siblings. A first look at the campaign, below.
>> Lara Stone is renowned for her willingness to going au naturel — she recently told Vogue Paris of posing nude: "I don't mind. But I'm not always naked, contrary to what some people say. What's so bad about it anyway? It's very human." The Spring 2009 Jean Paul Gaultier ads have her going natural — but in a different way than usual — Inez van Lamsweerde and Vinoodh Matadin captured her with the ankle wrap she had to wear in real life late last year, as a result of a little Nicholas Kirkwood for Rodarte heel trouble. She's told numerous magazines that she "can't walk in high heels," and that walking the runway terrifies her because of it; she should take note — apparently ankle wraps get her out of having to wear heels on the job at all.
>> ON THE CAMPAIGN TRAIL —For the Spring 2009 season, Ryan McGinley did a little ad work — both in front of and behind the camera. He took Angela Lindvall and Kate Moss down to Puerto Rico to produce Stella McCartney's watercolor-infused campaign, and then posed for Marc Jacobs lensmen Juergen Teller in a bathtub, shoe propped on his knee, as the label's Spring 2009 face (click through for image). [Models.com]