Salvatore Ferragamo creative director Cristina Ortiz has not exactly been well received since she started at the company in 2008. Not unlike the criticism that falls on Frida Giannini's shoulders, Ortiz has been criticized for making expensive clothing look "trashy". Her Fall 2009 collection, however, was a step forward for the designer--it was much more sophisticated in comparison. Her most recent effort, Resort 2010, took inspiration from fifties couture and seems also to be headed in the right direction. Let's hope she keeps it up.
>> Claudia Schiffer is likely no longer Chanel's girl, but she got the better end of the bargain with a two-for-one deal. Not only is she repeating as Salvatore Ferragamo's campaign girl for Spring 2009, but she's picking up two new campaigns — Dolce & Gabbana, which she's rumored to be doing with two other girls, including Mariacarla Boscono, and Yves Saint Laurent. She's currently appearing in Dolce's Resort 2009 campaign with Maryna Linchuk and Catherine McNeil, so Spring is a logical continuation. As for the YSL appointment, if it can be judged by Naomi Campbell's Fall 2008 run, means we'll be seeing lots of Claudia wearing Yves Saint Laurent to events and maybe even a cover with Stefano Pilati.
Although it's too early in the casting season to be sure, it looks like brands are still willing to shell out those supermodel dollars for a recognizable face.