>> Vogue.com got a redesign because, as Anna Wintour told WWD: “The Vogue reader is completely engaged in the world of technology . . . I felt it was crucial that in this era we take the authority, quality, and beauty of Vogue and bring those values to the digital realm. The fashion world moves so quickly now, everyone here at the magazine wants to be able to bring it to the Vogue reader on an hourly, not just monthly, basis. Also, there is just so much — too much, almost — out there on the Web. Vogue.com isn’t going to be covering everything — just the right things.”
In fact, the site will cover "under 100" designers across New York, London, Milan, and Paris, as opposed to Style.com's much more expansive runway coverage. “We’re giving them a deep treatment,” said Caroline Palmer, editor of Vogue.com. According to one designer's press agent, who spoke to the New York Times on promise of anonymity, Vogue.com has been asking for previews of the major collections, infringing on territory once owned by WWD. According to the agent, “and that’s a little bit scary.”
