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Back in July, when Target and Neiman Marcus announced that Karlie Kloss, Craig McDean, and Quentin Jones were joining forces for the brands' CFDA collaboration campaign, we knew that we would all be in for a real treat. Now that the first glimpse of that campaign is finally out, it's pretty safe to say that we were right. In the just-released behind-the-scenes video, Karlie Kloss frolics on set with Quentin Jones's black-and-white photo cutouts, resulting in a collage of images that promises to look mod and modern — all at the same time."Karlie Kloss is, of course, stunningly beautiful, but I knew that we could get a performance out of her that would really bring this campaign to life," Robin Derrick, executive creative director of Spring Studios, explained. For her part, Kloss seemed quite happy to be involved as well: "You know, it's exciting to be part of such a cool collaboration."
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Karlie Kloss to Star in Target + Neiman Marcus Holiday Campaign
Target and Neiman Marcus have revealed that Karlie Kloss will be the face of the upcoming CFDA Holiday collaboration. According to a spokesperson, the multimedia campaign will be quite "robust" and will span online, print, out of home, TV, and social media, and required Kloss — who was classically trained in ballet — to do a lot of movement. "Her background and familiarity with movement and dance are perfect," the source said.
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Kloss isn't the only big name to be involved with the campaign. Quentin Jones — known for his work with Chanel and Victoria Beckham — also worked on the ads, as did photographer Craig McDean, who was responsible for both the still and moving images. Alex White, former fashion director of W, styled the ads, while Orlando Pita was tapped to do hair. "Our goal is to match the unprecedented nature of the collaboration and incredible product being produced to a campaign supporting it," the spokesperson explained. "What's most important is the talent we're putting behind this campaign."
Watch the Full Victoria, Victoria Beckham Film
>> Victoria Beckham's collection for Harvey Nichols may only be available on the other side of the pond — and may also be nearly sold out — but that doesn't mean there isn't a bit more fun to be had. The full version of the Quentin Jones-created film has been released, and it definitely makes good on all the cat-headed quirkiness and colorblock cuteness promised in the teaser. Watch it below, now.
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