Opening Ceremony Magazine on POPSUGAR Fashion News

Inside the First Issue of Opening Ceremony's OC Annual

As the industry comes down from its Olympic fashion high, the sports-themed first issue of Opening Ceremony's OC Annual should help ease any withdrawal.

by Justin Fenner

Opening Ceremony's OC Annual Magazine First Issue Pictures

As the industry comes down from its Olympic fashion high, the sports-themed first issue of Opening Ceremony's OC Annual should help ease any withdrawal. The limited-edition glossy, which went on sale this week, features contributions from photographers Bruce Weber and Victoria Hely Hutchinson, as well as artist Terence Koh and writer Andrew Kuo. Legendary model Pat Cleveland stars in one of the issue's editorials, and Gaia Repossi stars in a photo story about doing yoga.

"This is a new kind of opening ceremony: a place where fashion doesn’t have to be 'major,' or sexy, or instantly buyable and clickable, but where discovery and curiosity are tantamount," says a description on the magazine's website. That sentiment is certainly felt in the issue's 288 pages. A look inside them, here in the gallery.

Photos courtesy of OC Annual.

View 10 Photos

Opening Ceremony to Start Fashion and Culture Magazine

Humberto Leon and Carol Lim are reportedly launching a magazine this Summer.

by Justin Fenner

Humberto Leon and Carol Lim are reportedly launching a magazine this Summer.

The new glossy, called OC Annual, is billed as a "collectible fashion and culture magazine" and will be published once a year. Each issue will focus on a theme; the debut issue, due out in August, will center on the Olympic Games in London, where Opening Ceremony plans to open a store later this year. So far, they've recruited Bruce Weber, Walter Pfeiffer, Todd Cole, and Tim Barber to take pictures for the magazine.

Neither Leon nor Lim has spoken publicly about the magazine, but in an internal memo obtained by WWD, Lim wrote that the goal is to create a magazine that has a broad appeal.

"As magazine fanatics, O.C. founder Humberto Leon and myself are aiming to create a collectible publication for a new generation, something beautiful and special in the vein of Benetton's Colors, Comme des Garçons' Six and Joe McKenna's Joe," Lim wrote. "We want to make a magazine that will appeal to kids in Nebraska as much as industry people."

In addition to running Opening Ceremony outposts in New York, Los Angeles, and Tokyo, Leon and Lim also design the Opening Ceremony label, as well as the Paris-based line Kenzo. The duo is also working on a book celebrating Opening Ceremony's 10th anniversary. The book will be published by Rizzoli in September.