North of Madison

• Style.com's reality show North of Madison is rumored to run on the web only, rather than on television as previously thought [Fashionista]
• Steven Meisel photographed Gisele Bundchen for Vogue Italia's December 2010 cover [Models.com]
• The ruffle-filled Valentino for Gap collection — which was thought to be only available in Milan, London, Paris — can be ordered online through Colette [Nylon]
• Alexander Wang has appointed Rodrigo Bazan, who was VP and general manager of Europe, Middle East, and India at Marc Jacobs, president of his company. Bazan joins the designer's brother and sister-in-law Dennis and Aimie Wang, who will remain chief principal officer and chief executive officer, respectively [WWD]
• Miuccia Prada is rumored to be bringing former marathon Prada campaign face Sasha Pivovarova back, except this time she's said to be in the Spring 2011 Miu Miu campaign, alongside Querelle Jansen and Kasia Struss [TFS]
• Crystal Renn wore prosthetic cheeks and lips for the plastic surgery-themed Vogue Paris shoot she worked on with Tom Ford; she also had Ford sign the gauze mask she wore: "It sits in my living room as we speak" [Fashionista]
• Alexa Chung gives a video tour of her favorite Williamsburg haunts, proclaiming: "Williamsburg is sort of like my lover, whereas London is more like my husband. I love my husband, and I'll always be with him, but Williamsburg is so exciting." [Style.com]
• Sophie Theallet, on her training under Azzedine Alaia: "All this time in NYC, still can't get around 2 think in INCHES -Mr.Alaia formed my eye on Millimeters-how 2 explain take 2 mm off in INCHES?" [@sophietheallet]
• Hilary Swank said to be developing a fashion-themed game show, in which contestants will be tested on their fashion knowledge, for the CW [Vulture]

>> News broke that Style.com is developing a reality series pilot last month, and now the show — which at last record, had yet to be picked up by a network — has a working title: North of Madison.

The casting call for the "docu-series" went out today, offering an "unprecedented opportunity to document your life and personal world as one of New York's most creative voices, minds, and points of view" to "those between the ages of 21 and 28 who express their love and hate for trends via any legitimate outlet."

It continues: "We've seen the fashion competition shows and the stylized reality soap operas . . . it's time we see the reality of what it truly means to be current, edgy, and on the forefront of trendsetting style. What it takes to get there is one thing. What it takes to stay there is another." Interviews are set to be held the first week of November in New York City.

From previous reports, the series is said to revolve around current Style.com staff as well as people from the New York party scene who don't necessarily work in fashion. "It could be four or five people," a source told the New York Daily News, with participants introduced via the site’s party coverage, and at least one "Style.com party reporter functioning as a central character."