For Maiyet, which employs artisans all over the world, the process of creating a garment is as beautiful and as interesting as the end result.
Maiyet dispatched Daria Werbowy and photographer Cass Bird to India for its Spring 2013 campaign — the fourth season in a row that Werbowy has posed for the brand.
Once in India — where Maiyet sources some of its artisanal wares — Bird photographed the model sailing along the Ganges River, dancing in Jaipur's Amber Fort, and biking through the backstreets of Varanasi.
The clothes in the ads will be available for purchase on Maiyet's website starting on Wednesday. Get a look at the pieces here in the gallery.
Photos courtesy of Maiyet