Ever heard of Maison Irfé? Well, if you hadn't, that's about to change. After an 80-year absence, one of France's oldest couture houses has returned to Paris Fashion Week and aims to leave an impression on Spring 2014 and beyond.
Here's a quick history lesson: the label was founded in Paris in 1924 by a well-aligned Russian couple, Prince Felix Yusupov and his wife, Princess Irina Romanov (they may have very well coined the couple nickname phenomenon when they combined the first letters of their names to form Irfé). After quick success, including new branches across Europe and a line of perfumes, the original atelier closed its doors in the early 1930s.
Fast-forward to 2008, when model-turned-designer Olga Sorokina took the reigns and got to work reviving the brand. And on Thursday, her first Maison Irfé runway show took place at Paris's Place Vendome, the same location that the fashion house was inaugurated back in the '20s.
After the show, which featured a roster of high-end models like Hanne Gaby Odiele and Lindsey Wixson, we talked to Olga about making what's old new again.