>> Stefano Tonchi's take on W has received its share of mixed reactions, but the magazine's March 2011 issue had newsstand sales of 28,000 copies, up 5.4 percent from last March (the same month Tonchi was named W editor), and it received more nominations than any other fashion magazine this morning for the 2011 National Magazine Awards, announced by the American Society of Magazine Editors. Tonchi's first three issues — September, October, and November 2010 — are up for the Photography prize (notably the three issues Jody Quon worked on as creative director before she left the magazine); Tim Walker's fashion portfolio “The East Enders,” which ran in the September 2010 W relaunch, is up in the Feature Photography category; and W is also nominated alongside Vogue (that magazine's sole nod) in the Fashion, Service and Lifestyle “women’s interest” category. [WWD]
>> W is not looking to fill the creative director position that creative director Jody Quon left empty after only three full issues and six months at the magazine. While Quon couldn't be reached for comment, editor Stefano Tonchi shed some light on why Quon might have exited her position: "I really came back 10 days ago [from the fashion shows in Europe] and there was a lot of tension in the office, much more than before."
He added that he was "very sad, very sad" to see her go, and that Quon's reasons for leaving were "very much that she didn't feel comfortable anymore and kind of agreed that it was maybe not the best match." When asked to elaborate on whether the tension resulted from a culture clash or a personality clash, Tonchi said he couldn't speak for Quon, but surmised: "Probably both." He continued: "From my side, I was very happy with what she has done with the magazine, and I appreciate her professionally, and, more than that, her elegance . . . I respect her decision. I accepted it."
As The Daily points out, "Quon had to contend with Baron & Baron wunderkind Joseph Logan, a skilled design director who appears to favor the austere aesthetic pioneered by Fabien Baron. (He's bringing on a new art director from Baron & Baron in the next few weeks to replace Nathalie Kirsheh, who recently decamped to Details.) And the third party to consider: fashion director Alex White, whose relationships with photographers like Mert & Marcus and Inez & Vinoodh are a valuable asset that Tonchi doesn't take lightly. Widely considered to be among the best stylists in the business, White is not known to take a backseat role in creative decision-making."
>> W's new creative director Jody Quon has resigned after three full issues and six months at the magazine. "It was a mutual decision, and her position won't be filled," confirmed a W spokesperson. Quon's exit leaves design director Joseph Logan as editor Stefano Tonchi's top creative. "Everyone's position will be staying the same," the spokesperson added. Previously, Quon spent six years as New York's photo director, where she was known for her eye-catching covers with newsstand appeal; as The Daily noted, all four of Tonchi's covers so far have been served up on gray backgrounds. [DFR]
>> Jody Quon Jumping Ship —Stefano Tonchi has been making many changes since his recent reign at W began, but perhaps none is as large as his latest hire. Today Tonchi tapped Jody Quon to join W as creative director. She comes from New York Magazine — where she was photo director — preceded by a decade logged at The New York Times Magazine. Speaking to WWD, Tonchi said, "Jody has a background that goes beyond just beauty and fashion — she knows photojournalism, she knows images. . . I see her as somebody who cares as much about the cover of a magazine as the last page of a magazine."