>> Fashion labels have become increasingly enamored with producing short art films in the last couple of years, but with High, Jonathan Kelsey becomes the first shoe designer to throw his hat into the ring. Directed by Sara Dunlop and featuring designer favorite, French model and actress Joana Preiss, the four minute film latches onto the current vampire craze and delves into more violent territory than fashion films have in the past.
Kelsey says that was the idea: "Most fashion shorts I've seen tend to look great, but can feel like stretched-out adverts. We wanted something with depth, and a genuine narrative . . . the new winter collection [is] dark, loaded with hard edges and rock chick attitude. We wanted the film to reflect this, while pushing the envelope within the genre." The film was screened in London last night, where Preiss admitted, “I was totally involved in this vampire woman character, so I couldn’t sleep during the night and was afraid of the daylight."