In a world of endless shows, high-low collaborations, and nonstop Internet news, it can be easy to forgot some of the more beautiful aspects of the fashion industry. In fact, sometimes the things that make fashion so compelling are rarely considered for longer than a few moments at the end of each season's round of shows. That's why it's so lovely — and refreshing — to hear a designer speak as articulately about his design philosophy as Jason Wu does in this behind-the-scenes video created by Swarovski.
Languidly shot in Wu's studio and filled with candid moments — watch for a cameo from stylist Kate Young — the mini film explores the idea of craft and offers all sorts of insight into the making of Wu's bug-inspired Resort 2013 collection. "I always love the idea of storytelling and I think everything around the clothes has to contribute to that," the designer explains. "It's really about weaving the story and having it told through the clothes." We couldn't agree more.