>> Alexa Chung's new show, 24 Hour Catwalk, now has a premiere date and a preview video. The reality series — which follows four new designers each episode as they compete to create a three-piece collection and stage a runway show within 24 hours — kicks off Tuesday, Jan. 10, at 10 p.m. EST on Lifetime. Joining Chung — who hosts — are Cynthia Rowley, Derek Blasberg, and publicist James LaForce serving as the judging panel. [People]
>> Last month, Alexa Chung officially got herself a new TV show on American airwaves. Lifetime ordered 10 episodes of 24 Hour Catwalk, a reality series that Chung will host, with Cynthia Rowley, Derek Blasberg, and publicist James LaForce serving as the judging panel.
In the latest issue of Teen Vogue, Chung talks about her involvement in the show, which follows four designers over the course of 24 hours as they compete in what is framed as a younger, hipper version of Project Runway. The four designers are narrowed down to two based on their vision, talent, and endurance, with a $10,000 grand prize for the ultimate winner. Each episode brings a new crop of competitors.
"With a lot of other fashion shows, it's not actually relevant," Chung says. "I only wanted to do this if it was going to be a genuine search for designers and if I would be working alongside people who are legitimate in the fashion industry." She adds of her last American television experience, hosting It's On With Alexa Chung, which was canceled less than a year into its run: "I got so burnt by the last [show]. [But] everything feels right this time. I really like the team. From day one, we've laughed nonstop."
>> Since her collection's inception, Victoria Beckham has hosted her fashion show presentations in intimate settings, narrating each look. Same goes for L'Wren Scott, who has for many seasons kept her presentations intimate enough to simultaneously serve a lunch. And over a year ago, Marc Jacobs downsized his fashion show invites from 1,400 to 500. But after Tom Ford trumpeted the merits of an intimate show last fashion week, some think a change toward smaller shows is in the air.
“He [Ford] shook up the industry,” said Paul Wilmot, a fashion publicist whose firm handles the Oscar de la Renta and Bill Blass shows. “And if somebody says they weren’t influenced, that would be a lie.” James Laforce, who handles shows like Vena Cava, notes: “I’ve heard plenty of people saying, ‘Let’s do a Tom Ford kind of thing.’ They are asking themselves, ‘Is more really more, or is more watering down our influence?’” And KCD's Ed Filipowski, who produces shows for Alexander Wang, Phillip Lim, and Jacobs, agrees: “Intimate is a word that’s definitely in the air."
It's true: a spokesman for IMG, which produces the Lincoln Center shows, says that there has been an increased demand for the smaller Lincoln Center venues like the Box, at 250 seats, and the Studio, which seats 500.
Altuzarra has invited a third fewer guests than last season — less than 300. “In this day and age when there are so many shows, everything gets so much coverage through live streaming, Twitter and the blogs,” Coline Choay, the label's director of publicity and marketing, notes. “You want to make the live show experience special . . . Intimacy, exclusivity and a chance to see the clothes: those are our priorities. We like exposure, but we want a more controlled exposure.”
However, in some cases, the move to intimacy could be a more amenable front for financial constraints. Publicist Vanessa von Bismarck, who handles shows for the likes of Edun, Erin Fetherston, and Suno, says that financial pressures caused some of her clients to go for a smaller production: "They just don’t have the money to put on a big show.” And as Filipowski pointed out: “In reality, we’re not seeing big changes in the size of the shows.”