>> The meteoric rise of Jason Wu — he has tripled his sales appointments for his sold out, yet-to-be-unveiled Fall 2009 collection — shows what an influence Michelle Obama can have on a designer.  But Wu doesn't just have Obama to thank — he never actually interacted with the First Lady, but rather with Ikram Goldman, owner of Chicago boutique Ikram, and Obama's gatekeeper to the fashion industry.

In fact, none of the designers who have made clothes for the First Lady have had any direct contact with their White House client — all commissions, measurements, bills, and other directions have been mediated by Ikram, causing something of a controversy; the clothes that Obama has worn recently are predominantly from designers that Cathy Horyn points out, "Ikram sells and ultimately stands to benefit from" — Jason Wu, Isabel Toledo, Narciso Rodriguez, Proenza Schouler, Thakoon, and Mario Cornejo.

Is Obama limiting herself? »