We took you to the presentation Jenna Lyons hosted to show off her most recent collection for J.Crew, and now the complete spring 2010 look book has arrived. Models lounge on shabby chic furniture, promising a spring filled with effortlessly styled cozy cardigans, khaki army navy jackets, and plenty of girly ruffles and frills. Click below for a closer look at the collection—including a few pieces not previewed at the spring presentation.
Jenna Lyons, SVP of Design for J.Crew, presented her spring 2010 collection yesterday in New York at the company's downtown headquarters.
A mix of utilitarian sportswear and cheerful sequined separates, the spring line combined camouflaged military jackets and khaki anoraks with pastel ruffled mini skirts and paillette-covered tunics. There were pops of bright coral, mint green, and pale blue set against a neutral palette, most notably in a striped floral shift—which Lyons told us was created by cutting strips of the printed fabric and inserting thin silk georgette panels in between.
Accessories included gold and silver metallic desert boots and boat shoes, ecru lace-up Oxfords, and oversized leather handbags. Models were dripping in jewelry—an increasingly important category for J.Crew—sparkling in oversized crystal drop earrings, layered charm necklaces, and stacked jeweled cuffs.
Greeting guests in one of fall's most popular hooded army jackets, Lyons talked about reinventing sportswear and her dedication to optimistic clothing—for that (and for the price points) we are forever grateful.