>> Alberta Ferretti's Impulse collection hits Macy's stores April 17. Inspired by the Amalfi Coast, the 30-piece capsule is comprised of peasant blouses, abstract floral prints, and voile dresses, and will be priced from $49 to $119. "The collection I created is fresh and bright, featuring light summer clothing that evokes the spirit of my beautiful country and is at the same time true to my style," Ferretti explained. "She appeals to an international consumer as well as an American consumer, and her fabrications are very soft, very feminine, chiffon-like, drapey, comfortable, and really pretty, yet they look very elegant," Macy’s executive vice president of marketing, Martine Reardon, said of the retailer's choice to collaborate with Ferretti. The collection will be available in 185 Macy's stores nationwide for 10 weeks.
Above: Sketches from the Alberta Ferretti for Impulse at Macy's collection.