We first learned of New York based brand Ideeen at the OAK showroom where their Spring 09 collection--based on the evolution of a dream--was on display. This Fall 2009 the Japanese design duo, Junko Hirata and Atsuko Yanase, let a tougher side of their brand speak, resulting in Rodarte-like knits, tye-died denim, and cotton blouses with hoods.
Ideeen's Spring 2009 collection was based on a dream, with each delivery marking a different stage in the experience. The collection starts out with powdery nudes and soft, feminine layering. Next, elements of darkness follow the cloud-like beginning and bring the collection into a stage where draping, color, and print are experimented with. The New York-based Japanese design duo behind this brand, Junko Hirata and Atsuko Yanase, met when they were working for designer Catherine Malandrino. With just a few seasons under their belt, Ideeen has received critical acclaim from both buyers and press. To see the Spring 09 look book, click here. To see our video of the Spring 09 Ideeen collection as part of Gen Art's runway show, click here. Check out our gallery below for pictures of the collection In The Showroom.
