Fall 2010 Ad campaigns

>> Karlie Kloss Back for Round Two with Fall 2010 Christian Dior Campaign —Even though there was speculation otherwise, longtime Michael Kors face Carmen Kass will be back for the brand's Fall 2010 campaign, which was shot last week by Mario Testino in Los Angeles. Also pulling a brand repeat: Karlie Kloss, Christian Dior's Spring 2010 face, will be be back for Dior's Fall 2010 campaign, reteaming with Steven Meisel and Edward Enninful for the occasion. [Vogue.it]

>> Anja Rubik Said to Be Back for Fall 2010 Fendi Campaign —Last week, pictures flooded the Internet of Karl Lagerfeld shooting the Fall 2010 Chanel ad campaign in New York. The designer was in town to photograph the Fendi campaign as well, but no pictures have popped up from that set. We do have the subject's name, however: Spring 2010 Fendi face Anja Rubik is reportedly returning for the second season in a row in the Fall 2010 campaign. [TFS]

>> Confirmed: Karl Lagerfeld in New York to Shoot Fall 2010 Fendi, Chanel Ads —Yesterday, Karl Lagerfeld was spotted shooting Freja Beha Erichsen and Abbey Lee Kershaw in Chanel around New York's SoHo and Lower East Side neighborhoods; today, Andre Leon Talley confirms that Lagerfeld is in New York to shoot both the Fall 2010 Chanel and Fendi campaigns. Apparently, Karl is also already at work on his next short film, which will debut along with the Chanel Cruise 2011 collection in St. Tropez in May. [Vogue, ajchen.com]

>> Karl Lagerfeld Spotted Shooting in New York —Karl Lagerfeld came to New York yesterday — according to Andre Leon Talley, he's staying for 10 days. He was already spotted at the Mercer Hotel lobby this morning in SoHo, and this afternoon, Lorenzo Martone snapped him in the same neighborhood, shooting a couple of models — one of which appears to be Abbey Lee Kershaw — head-to-toe in Fall 2010 Chanel . . . for the campaign, perhaps? [@OfficialALT, @OfficialALT, @fiercegrandma, @lorenzomartone]

UPDATE: Another shot of Karl photographing Abbey Lee and Freja Beha Erichsen. [Models.com]

>> In the wake of the womanly casting agendas at Prada, Giles, and Louis Vuitton for Fall 2010, The Imagist writes: "There's an unwritten memo now circulating  . . . amongst a tight circle of model-makers and the message is this: the directive of the '00s to have armies of blank, disposable, lookalike girls marching at the service of the campaigns, magazines and the runways is over. New decade, new ideal . . . the early booking reports on the FW 10 campaigns and editorials is registering is a taste for ultra-individual girl." He hints that the Givenchy Fall 2010 ads and a Vogue Italia editorial currently being lensed both support the new direction.

Meanwhile, in a follow-up to yesterday's news that Monika "Jac" Jagaciak's exclusive with Calvin Klein is now over, word is the brand now has an exclusive with Lara Stone — reportedly for CK collection, Jeans, and cosmetics — a choice that could also be seen as indicative of the move toward distinctive models.

>> Early Fall 2010 Campaign Buzz: Calvin Klein, Michael Kors to Switch It Up? —It's early on in the Fall 2010 campaign game, but a couple of interesting tidbits have already come to light.  It sounds like Monika "Jac" Jagaciak's campaign exclusive with Calvin Klein Collection — which produced their Fall 2009 and Spring 2010 campaigns — is no longer, so she may not only not be the CK face for Fall 2010, she might also pop up elsewhere. Meanwhile, Carmen Kass, who has appeared in every major Michael Kors campaign since Spring 2006 (with the exception of Fall 2007, which went to Tanya Dziahileva), didn't walk the Fall 2010 Kors catwalk, and now it sounds like there's a chance she won't be in the Kors campaign this season, either. [TFS, TFS]

>> Daphne Guinness Returning for Akris Fall 2010 Campaign —Last night, Akris celebrated 15 years of advertising collaborations with Steven Klein at Bergdorf Goodman in New York — Klein's first campaign for the brand came in 1995, featuring Stella Tennant.  The current face of Akris, Daphne Guinness (who happens to be Tennant's cousin), was in attendance last night — and she's agreed to come back as the brand's Fall 2010 face; she and Klein are shooting the campaign today. [WWD, Style File]