>> ON THE CAMPAIGN TRAIL —A number of designers are sticking to what works for the Fall 2009 ad campaigns, and Donatella Versace is taking it to the extreme — a new preview of Versace's upcoming ads (left), features Gisele Bundchen looking almost exactly the same as she does in a shot from the brand's Spring 2008 campaign (right). Marc Jacobs, too, is sticking with a formula at Louis Vuitton, pairing Madonna and Steven Meisel for the second season, but for his own label, it sounds like he's forgoing a celebrity face in favor of multiple models. [TFS, ONTD_FF, TFS]
>> ON THE CAMPAIGN TRAIL —Hedi Slimane partnered up with Prada to shoot their Spring 2009 menswear campaign, and it sounds like he's been hired again. He was spotted scouting at Coachella last month — which is a normal practice of his — but now, word is he had a specific client in mind: Prada. [COACD Twitter]
>> THE MODELIZER —Talk in the last week has centered on which model might be poised to give Raquel Zimmermann a run for a place on top of the heap — Lara Stone or Natasha Poly — but her Fall 2009 campaign run is shaping up well so far — she's shot Gucci and Jean Paul Gaultier, both with Inez van Lamsweerde and Vinoodh Matadin, Giorgio Armani with Mert Alas and Marcus Piggott, and Hermes with Eric Valli — all supposedly before she bleached her hair. Speaking of the new hair, the first editorial with it on display appears in the July 2009 issue of Vogue Nippon, captured by Mert and Marcus (above). [WeLoveModels, TFS]
>> Louis Vuitton switched their advertising image up last season, replacing Mert Alas and Marcus Piggott with Steven Meisel after a six year partnership. This season it looks like Givenchy is up for rebranding — they've adopted Mert and Marcus after collaborating with Inez van Lamsweerde and Vinoodh Matadin for nine straight seasons, and ditched the black-and-white, edgy look of recent seasons for a little color and a touch of French classicism. “It’s a new step,” Riccardo Tisci said. “I wanted to give this feeling of going from a studio to reality. It’s important to give reality to women.”
Tisci's muse Mariacarla Boscono is the only model carrying over — joining her are Ranya Mordanova; Leonor Scherrer, daughter of retired couturier Jean-Louis Scherrer, who Tisci says he's "completely in love with . . . she represents France in all senses: the elegance, the aristocracy, the darkness of France"; Iris Strubegger, who doubles in the season's accessories campaign, shot by Mark Pillai; and Adriana Lima, who just announced her pregnancy today, making her return to high fashion.
>> INSIDER WIRE —Yesterday, a blind item circulated about a major publication letting their contract with a star photographer near the end without renewal — many drew the conclusion that it might be talking about Steven Meisel, who has photographed every cover of Vogue Italia for almost twenty-one years. However, a source who seems to know the ins and outs of Meisel — including that he turned down shooting the Missoni, Christian Dior, Max Mara, and DSquared2 campaigns for Fall 2009 because of money, and that he recently shot the Roberto Cavalli campaign in New York with two girls and a boy — says it's not him. Perhaps it's Annie Leibovitz (Vanity Fair, Vogue) or Mario Testino (Vogue)? [TFS, TFS, TFS]
Highlights from Inside the 2009 Costume Institute Gala: Gisele Dumps Galliano for Versace, Carine Roitfeld Showed
>> Despite all the drama before and after, the Costume Institute Gala itself furnished plenty of notable and quotable moments; for those who were wondering, Carine Roitfeld did attend, even though it was reported that Julia Restoin-Roitfeld would not.
Gisele Bundchen pulled out of John Galliano's table at the last minute, choosing to ride in with the Versace camp instead; it sounds like she might be returning as the label's Fall 2009 face — the New York Times reports that her custom Versace dress "was conceived while she was modeling for [Donatella’s] next ad campaign." Helena Christensen, meanwhile, joked of her Zac Posen dress, which read "Vogue," the V formed by a plunging neckline: “It’s so I can remember whose party I’m at."
And while Kate Moss was on hostess duty (and presumably her best behavior) for Anna Wintour, she still managed to be herself, pulling a big wad of gum out of her mouth when asked about being a muse: “I’m amused. I think it’s quite interesting for somebody to go outside of the box and think that a model actually has had some input into fashion. A lot of the time, the models don’t really get a say.”
>> Dan and Dean Caten are in serious self-promotion mode, and seem to be following the Isaac Mizrahi model of radio-TV show one-two punch. They're following up their supermodel-heavy catfight-themed Spring 2009 ads with a Fall 2009 set, just shot in London, featuring Lara Stone and themselves — “We’re all about self-promotion now; we’re celebrities in our own right,” Dean semi-joked.
The duo just wrapped taping on a new show for Bravo, Launch My Line, a fashion competition series for which they perform hosting and judging duties. The premise follows 10 fashion designers paired with pop-culture notables who all want to launch their own clothing line. They told Teen Vogue:
Dan and Dean are getting real in America! We think it's a way for the American market to learn who we are as designers — now, for the first time, they'll be able to see us and hear us. Most people here think DSquared2 is all about jeans and T-shirts. Yes, that's our bread and butter . . . but we can cut a beautiful jacket, too!
>> ON THE CAMPAIGN TRAIL —Lily Allen was a fixture at Chanel's show in March, and it seems that Karl Lagerfeld's quite taken with her — he's just named her to replace Jerry Hall as the Fall 2009 face of Chanel handbags, explaining, "She's fun." Given that the gig got Hall re-signed to Ford Models, it definitely opens up the fashion arena for Allen, given that the shoot next week in London goes well. [Elle UK, WWD]
>> ON THE CAMPAIGN TRAIL —While a horse of Steven Klein's caused Madonna injury over the weekend, another Steven — Steven Meisel — worked with a horse last week for one setting of the "marathon" four day Prada Fall 2009 campaign shoot at Pier 59 Studios in New York. No confirmation on which models were involved, but a number of unconfirmed sources are indicating four girls — Kendra Spears, Anna De Rijk, Katlin Aas, and Miuccia Prada's current favorite, Ymre Stiekema. [Chic Report, TFS, TFS, TFS]
>> ON THE CAMPAIGN TRAIL — Adriana Lima has been amping her high fashion cred back up for a while now, scoring appearances in Vogue Paris and Love and sending shockwaves when she walked for Givenchy Fall 2009. Riccardo Tisci must have liked what he saw, because it sounds like she's been cast in the collection's campaign along with three other girls who a source promises "are incredible as could be for this collection." [TFS, TFS, The Imagist]