This weekend, having gone to Nolita to celebrate one of the last Mayle sample sales, we found ourselves gloomy about the state of the contemporary brand and the expense of a simple silk dress. We walked over to our friend's pop-up thereafter, not really knowing much about its permanence or scope. When we got to talking we realized that their new store, Inven.tory, is neither a pop-up nor a sample sale frenzy. Inven.tory, we discovered, is a permanent shopping destination that sells contemporary brands at wholesale prices. The items are, in fact, overstock, but are edited and curated, like any other boutique, to tell a story. On our first visit we found brands like Corpus and Orthodox at prices that made our jaws drop (sixty dollars?!). The store has both women's and men's clothing, and both had us drooling--especially, for the ladies, did Secta's brushed cotton separates. There was no 'sifting', there were no 'mass dressing rooms'. When we left we felt happy for our friends, who we are sure will profit from this well-timed idea, for the contemporary brands who can maintain integrity when selling off extras, and for ourselves because, well, we're growing tired of supporting brands whose 'contemporary' clothing is still five hundred dollars at a sample sale.
Inspired by an impending sample sale, we decided to check in on what Imitation by Imitation of Christ has been up to this summer. The Spring 08 collection pivots on nudes and neutrals that appear in paper thin and layer-friendly fabrics. Imitation of Christ was a one-time New York cult favorite and now, their ready to wear line feels like the avant garde in them grew up and got a proper job. There's still the rebellious, disheveled, intelligent brand identity, but the clothing is perhaps a bit more accessible and, therefore, marketable.
Check out our spread of the Imitation by Imitation of Christ line below, along with the brand's Spring 08 campaign video (definitely appropriate given our lethargic weather in New York). Also, if you're in the Big Apple, check out the sample sale put on by Ethan James Group. Get your Imitation, Rhys Dwfen, Hyden Yoo, and more from 12-8pm all weekend long (201 Mulberry Street).