'Bohemian Bourgeoisie' is the slogan for Net-A-Porter's sling of S/S deliveries. The point, though, seems slightly redundant. Anyone who can afford a 3,000 dollar beaded top probably doesn't have to worry to about whether their wardrobe is 'luxe' enough for the season. This person doesn't ever say "Hmm, I wonder if I should go for Hobo or Bobo this S/S?". It's not as if we entirely disagree with the slogan though. Yes, bohemian sensibilities crop up every S/S. Yes, if we visit Net-a-Porter, some part of us either wants to be 'luxe' or already is. It's redundant but you can't fault them for knowing their customer base. The tricky situation, of any e-commerce site, is making a direct connection between the glossies, the look books, the runway shows, and, uh, the shopping carts. It's the combination of aesthetic escape and consumer reality, an unattractive discord indeed.
'Bohemian Bourgeoisie' is the slogan for Net-A-Porter's sling of S/S deliveries.