>> Natalia Vodianova and her new boyfriend, Antoine Arnault, (son of LVMH head Bernard Arnault) haven't been snapped together since August, when a vacation in Ibiza tipped off their romantic relationship. But last night they were back in the public eye. Vodianova, a face of the LVMH-owned Guerlain, hosted a private sale of jewelry she created with designer Yulia Fosty at the brand's flagship in Paris. Proceeds for The Russian Fairy Tale collection, as it was called, went to the Naked Heart Foundation, which Vodianova founded to finance playgrounds and support centers for underprivileged children in Russia.
>> Natalia Vodianova confirmed her split from billionaire Justin Portman after nine years of marriage in June, adding that she had a new boyfriend. Now, it appears that the boyfriend — who Vodianova admitted she was in love with — is none other than the son of billionaire and LVMH head Bernard Arnault, 34-year-old Antoine Arnault. Vodianova and Arnault — who serves as head of marketing and communications at Louis Vuitton, as well as managing director of Berluti — were snapped on vacation with her children in Ibiza, kissing, holding hands, and hugging. The images can be seen here. [Vogue UK]
>> 33-year-old Antoine Arnault joined Louis Vuitton in 2002 — where he was named communications director in 2007 — and as son of LVMH CEO and chairman Bernard Arnault, has been a member of LVMH's board of directors since 2006. Now, he's reportedly moving over to a much less visible brand under the LVMH umbrella — the luxury footwear brand Berluti, founded in 1895 and known for its distinctive colors and patinas — where he will take up the management helm. [WWD]
>> Is Edun Being Melded into the "Stella McCartney of LVMH"? —Bono and Ali Hewson have been cast in the newest Louis Vuitton Core Values campaign — and they're wearing clothes from Edun, the ethical clothing label they founded (and of which LVMH owns nearly 50 percent), marking the first time Vuitton has credited another fashion label in its ads. Hewson is pictured carrying a bag co-designed by Edun and Vuitton, notable as the Core Values campaigns historically highlight monogrammed Vuitton bags and luggage. After Edun recently reported losses, it seems like LVMH is ready to push hard for profit — particularly because the conglomerate is rumored to be molding the brand into their counterpart of PPR's socially conscious Stella McCartney label. Antoine Arnault, Vuitton's director of communications, explained that Edun's presence in a Vuitton campaign would give the small brand major international exposure. [WWD, Fashionista]
>> Sofia Coppola Continues Louis Vuitton Handbag Collaboration with New Style, Fresh Colors For Fall 2010 —Sofia Coppola and Louis Vuitton continue to build on their relationship: In addition to appearing in the brand's heritage ads alongside her father, Francis Ford Coppola, Sofia's now expanding her handbag and shoe collaboration with Vuitton for the Fall. The latest additions — set to bow in October — include a newly sized day bag, along with the existing designs in several new colors, like the chocolate brown at left (the bag has previously been available in navy or a muted cranberry red leather, the Vuitton monogram, or a deep gray suede). Antoine Arnault, Louis Vuitton's communications director, is also said to be throwing Coppola a party after the screening of her new film, Somewhere, which will premiere Sept. 3 at the Venice Film Festival. [WWD]
>> Marc Jacobs has taken the stage for many a reason in the past — usually it involves accepting an award — but last night, it was to sing backup to Donna Summer at the opening of Louis Vuitton's new store on Bond Street in London. “It was fun — but I think I’ll stick to my day job,” he quipped.
Jacobs celebrated with the likes of Stella Tennant, Bernard Arnault, Carine Roitfeld, and Natalia Vodianova, and opened up about his recent hair transplant, which had him avoiding press and cameras at the Costume Institute Gala earlier this month. "I was starting to thin on top. I can’t dye it for a while, so this is my natural colour.”
He also hinted that the Louis Vuitton logo that he has helped make so ubiquitous almost got squelched way back when he first started at the brand: "When I arrived at Louis Vuitton 12 years ago, and I was figuring out how to create a new tier of Vuitton for a different customer, I thought it would be clever to hide that monogram, which was very stupid of me. That logo is part of what makes the Vuitton so desirable. It allows people to become members of an aspirational club."
Logos are to be expected, but not Louis Vuitton couture — Jacobs says he has no desire to launch such a collection. “Some of what we already do at ready-to-wear is pretty much at couture level, anyway."
>> As rumored, Louis Vuitton chose to go with Lara Stone for Spring 2010, rather than bring Madonna back for her third consecutive season. Antoine Arnault, Vuitton's communications director, explained: “After two seasons with such a huge star, Marc [Jacobs] decided to take a breather and work with a model — and not just any model. It’s the choice of a new supermodel.”
Steven Meisel, who took over the Vuitton campaign three seasons ago from longrunning Vuitton photographers Mert Alas and Marcus Piggott, captured Stone surrounded by doves (perhaps carrying on a thread of his Fall 2009 Lanvin campaign with Kristen McMenamy in the midst of black cats). Arnault described the six images, which break in February magazines, as fresh, summery, whimsical, young, and optimistic.
UPDATE: More images can be seen here.