Ann Kenny

Proenza Schouler Churning Out the Videos, First Ad Campaign
Proenza Schouler

Proenza Schouler Churning Out the Videos, First Ad Campaign

>> Jack McCollough and Lazaro Hernandez seem to be digging the fashion film approach: two weeks ago, it was a short film of Vanessa Traina at the beach to promote their tie dye tank; last week, it was a teaser for a short film they did with Kids director Harmony Korine, featuring the Fall 2010 Proenza Schouler collection, which will debut on their website in September; and this past week, they released another video — this time a behind-the-scenes look at the shoot for their first ever print campaign.
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>> Jack McCollough and Lazaro Hernandez seem to be digging the fashion film approach: two weeks ago, it was a short film of Vanessa Traina at the beach to promote their tie dye tank; last week, it was a teaser for a short film they did with Kids director Harmony Korine, featuring the Fall 2010 Proenza Schouler collection, which will debut on their website in September; and this past week, they released another video — this time a behind-the-scenes look at the shoot for their first ever print campaign. Styled by their show stylist Marie Chaix and photographed by Daniel Jackson (who also did the honors for Alexander Wang's T campaign), the shots feature twins Ann Kenny, Kirby Kenny, and Tati Cotliar.

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Proenza Schouler Fall 2010: Graffiti Pants, Schoolgirl Skirts — And Anna Wintour Watching Without Her Sunglasses On
Mary-Kate Olsen

Proenza Schouler Fall 2010: Graffiti Pants, Schoolgirl Skirts — And Anna Wintour Watching Without Her Sunglasses On

>> If you didn't get enough late '90s references at Alexander Wang, look to Proenza Schouler to fill your Fall 2010 quota.
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>> If you didn't get enough late '90s references at Alexander Wang, look to Proenza Schouler to fill your Fall 2010 quota. Newcomer Ann Kenny — who has the most arresting blue eyes — opened the show in high-waisted graffiti pants, made in collaboration with J Brand, and a shrunken navy toggle jacket. All the John Fleuvog-style curved platform heels and sheer thigh highs paired with full pleated school girl-style miniskirts must have caught Anna Wintour's attention — she sat next to Bee Shaffer the entire show, sunglasses-less (a first?), until the final runthrough when she finally put her trademark shades on.

Jack McCollough and Lazaro Hernandez had the house packed: benches arranged around the X-shaped runway sat as many as they could possibly fit — with the likes of Pamela Love, Mary-Kate Olsen, Jen Brill, Julia Restoin-Roitfeld, Carine Roitfeld (in green furry heels), Joseph Altuzarra, Lauren Santo Domingo, Vanessa Traina, Chloe Sevigny, Craig McDean, Terry Richardson, and Olivier Zahm all accounted for. Bass pumped through Milk Studios loud enough to shake the walls, while fuzzy printed flannel dresses and alpine knits evolved into razor-sharp cropped jackets and finally, patterned minidresses with bubble skirts and trapeze shapes.

Marie Chaix styled once again, and if you're a fan of straight-off-the-runway (many front-rowers had their PS 1 clutches handy), for the next 24-odd hours, two of the runway handbags are available for purchase.  Post-show, a sight: Hamish Bowles, in his usual dapper suit, but instead of his usual brogues, his trousers stuffed into shiny black wellies.  A video of the show can be seen here.

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