Giorgio Armani says his drive to stay healthy actually threatened his life, at one point sending him to the hospital for a 10-day stay.

Armani told WSJ. Magazine that he had to be treated for "a very serious" case of hepatitis in May 2009. The cause was attributed to an unspecified collection of supplements the 78-year-old took before going to the gym every day. "My doctor told me: Get rid of all this sh*t you're drinking," he said.

While Armani wouldn't disclose exactly which substances he was taking, the Journal did suggest one possible motive for taking the supplements. "The house Armani has built is a reflection of himself — the trim, toned, tanned and t-shirted figure that is synonymous with the brand — and he wants to secure a long life for both."

Today, Armani is one of very few designers who owns 100 percent of his own company, where he serves as both creative director and CEO. His position as the man responsible for every aspect of the house's business begs the question as to who will run Armani when he's gone — and the designer says it will probably fall to his two nieces and his nephew. "Look, this succession issue has been at my throat for at least 15 years," he said. "The question is always the same, and so is the answer: as long as I'm here, I'm the boss."

Those stories and more in our daily news roundup.

• Louis Vuitton has been named the world's most valuable luxury brand for the seventh consecutive year by the Millward Brown Optimor's 2012 BrandZ study. Vuitton is worth an estimated $25.9 billion, followed closely by Hermés at $19.1 billion and Rolex at $7.2 billion. [Fashion Etc.]
  

• Anna Sui's "genius box" — a collection of magazine clippings and inspiration pages from books and other sources that fills a whole closet — has spilled onto the Internet in the form of a newly minted Pinterest page. "Now, I can do this on my desktop!" Sui said in a statement. [Fashionologie Inbox]
  

• Louise Gray will design a clothing and cosmetics collaboration for Topshop that will go on sale at the end of August. "My idea behind the collaboration was to design for the Topshop girl a range that was young and fun, similar to both the fashion and make up I wear already," Gray said. [The Daily Telegraph]
  

• How do imitations of high-fashion runway looks end up on sale at mass-market retailers mere months after Fashion Week? The process involves almost everyone in the industry, including bloggers, magazine editors, buyers, retailers, and manufacturers. [Refinery29]
  

• Elsa Peretti, whose jewelry designs have made up 10 percent of Tiffany's net sales over the past three years, plans to retire. The company has worked with Peretti since the early '70s and is trying to acquire her intellectual property rights so that they can continue to produce products under her name. [The Cut]
  

• Uniqlo has named Novak Djokovic, currently the number one-ranked men's tennis player in the world, as its new brand ambassador. Djokovic will wear the brand's clothing on and off the court for the next five years, starting this Sunday when he plays in the French Open tournament. [WWD]

The newest issue of 25 magazine, which Anja Rubik helms with her husband Sasha Knezevic, features 300 pages of fashion photos tinged with an "erotic twist."

The couple launched the issue at a party Wednesday night in Cannes. Rubik described the issue as "more of a book than a magazine" and said that its ad-free pages are dedicated to women photographers including Annie Leibovitz, Ellen von Unwerth, and Corrine Day.

"It's mainly a fashion magazine, but with an erotic twist," Rubik explained, adding that she took inspiration from '70s issues of Viva, Playboy, and Penthouse. "I think it's balanced quite well. There's a lot of fashion. The stylists had a lot of liberty to play around with clothes, and there was no list of credits they had to follow or anything like that."

In fact, whoever styled the cover photo — which Knezevic tweeted yesterday — opted not to use clothes at all. The same goes for a 15-second teaser video clip for the issue called Kiss, seen below.

Rubik and Knezevic started working on 25 in 2009, when one of Knezevic's friends acquired it and asked him for help. Knezevic is now the magazine's editor-in-chief and creative director, and Rubik serves as fashion and art director. Take a look at some of their work below.

Source: Sasha_Knezevic

Sasha Pivovarova used Twitter to share a picture of newborn daughter Mia Isis on Wednesday.

"Everybody, meet my beautiful little fairy princess," Pivovarova wrote. The 27-year-old model delivered the little girl on Mother's Day, just days after she shared an artful photo of her pregnant body, taken by her husband Igor Vishnyakov.

Pivovarova has used Twitter to update fans on everything from the flowers in her delivery room to which members of her family have visited her and Mia Isis. On Thursday, she wrote, "When every new baby is born its first laugh becomes a fairy."

Take a look at Pivovarova's baby girl below.

Source: Twitpic user Vovarova