Posts for September 28th 2011
>> In a new interview, The Sartorialist's Scott Schuman ballparks his blog revenue: "American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year as well. So those two ads alone are a good fraction of a million dollars: more than a quarter million and less than a half a million." Furthermore, he adds: "My audience is so much larger than everybody else’s that advertisers, well at least American Apparel told me that I am not in their Internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget. That comes from having a good size audience."
He also gives his opinion on the Tavi phenomenon: "Well I don’t think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it’s done by a bunch of twelve year olds. But a lot of us are serious grown-ups. I think it’s great that Tavi can create a blog and write for other people that are like-minded – probably other kids around her age – but I don’t know how that is going to help a 26-year old, if she has never had a boyfriend or any of that kind of stuff. She’s just a kid, so she can talk about art and stuff only in an abstract way ... to me it is like a five-year old Michael Jackson singing about love – to him they are just words. It is just an abstract concept."
>> Pieces from Daphne Guinness's wardrobe are on display at New York's FIT Museum through Jan. 7, 2012. Valerie Steele, who along with Guinness curated the exhibit, reveals that Guinness owns 2,500 dresses and 500 shoes, all of which are indexed in a personal database. "She's very well-organized," Steele explains. [@UnBeige]
>> The Versace for H&M collection won't be available until it hits select H&M stores in mid November, but details — and images — from the collection are slowly starting to trickle in. Earlier this month Vogue, Vogue UK, and Vogue Russia released a bevy of photos from the collection, and WWD recently reported that H&M will fete the capsule on Nov. 8 in New York City. On the list of events? A pop-up boutique, a runway show, and an after party — all of which Donatella Versace will reportedly be in town to attend. Here, an up-close look at a few choice pieces gathered from the Vogue Russia spread, featuring iconic Gianni-era leopard-neon prints, studded body-con dresses (around $200), Op Art floral blouses and leggings (about $30), and eye-catching chain-mail jewels (around $30).
>> In anticipation of the Pierre Balmain diffusion line's launch on Sunday, Balmain has released the first of three videos featuring Abbey Lee Kershaw, her boyfriend, Matthew Hutchinson, and their band, Our Mountain. Directed by Inez van Lamsweerde and Vinoodh Matadin, the video follows the band around New York City — set to their single, "Devils Banquet" — and gives peeks at the cropped jeans and zebra print tops that populate Pierre Balmain's debut Spring 2012 collection. The second video, focusing on Hutchinson in the line's menswear, will be released on Friday on the Pierre Balmain Tumblr, followed by the full-length version of the video next Monday, Oct. 3.
>> In the aftermath of the Alexander Wang for Dior rumors, Vogue UK reports that LVMH may have been expressing interest in Wang for another reason, instead: "While no investment has been confirmed, or even properly discussed, it seems Wang's burgeoning brand has caught the eye of LVMH — and rumors suggest that the designer could follow fellow New Yorker Marc Jacobs into the conglomerate's luxury stable." [Vogue UK]