Posts for July 27th 2011
>> When Coach first re-launched its heritage Classics collection with Net-a-Porter back in June, it stuck to a '70s color palette of mahogany, tan, navy, and deep red. The popularity of the collection must have made Coach more daring, because they're just released a new set of the bags — this time in bolder colors like candy red vermillion, lime, and white.
The new line covers everything from eveningwear to daywear, tailoring to jeans, and will be created by a separate design team from Olivier Rousteing, who is set to concentrate exclusively on the higher-end Balmain label. As Balmain chairman and CEO Alain Hivelin explains the dichotomy, Rousteing will make the “quintessentially Parisian” main collection “even more sophisticated and couture-like — without, of course, renouncing that ‘rock’ aesthetic that has been so important for us these the last few years." Whereas: "The Pierre Balmain collection translates the codes of Balmain in a more casual and relaxed manner ... We see Pierre Balmain as a new and distinct brand that is inspired by the successes and history of a great house, but offers a look and product that respond to the needs and desires of today’s marketplace.”
Prices for Pierre Balmain — in light of the Balmain mainline's infamously sky-high prices — are to range from 120 euros ($172) for T-shirts and 250 euros ($363) for jeans up to 900 euros ($1,291) for eveningwear.