>> Instead of shuttering Style.com, as many speculated would happen after Vogue.com's big relaunch — which comes right after Labor Day — Drew Schutte, SVP and chief revenue officer for Conde Nast Digital, is ready for the two to take over the web together: “In my mind, why not have two of the leading brands in the online space?
by POPSUGAR Fashion News
>> Instead of shuttering Style.com, as many speculated would happen after Vogue.com's big relaunch — which comes right after Labor Day — Drew Schutte, SVP and chief revenue officer for Conde Nast Digital, is ready for the two to take over the web together: “In my mind, why not have two of the leading brands in the online space? There’s lots of competition coming up, so instead of letting someone else become the number-two competitor, I’d like to make one ourselves and have the number one and two in the space.”
Style.com was once the online home of both W and Vogue, but all three are now entirely separate — no pooling of resources. Style.com will send its own reviewers (Tim Blanks, Nicole Phelps, Meenal Mistry) to the upcoming fashion shows, as will Vogue.com (Jessica Kerwin, former Style contributor Sarah Mower, as well as Vogue senior staffers Mark Holgate, Hamish Bowles, and others).
There's good reason to keep Style around »