>> Although many fashion houses like to carefully control the release of the whos and the whats of their upcoming campaigns, Chanel and Emporio Armani seem to be attempting a different tactic — creating pre-campaign buzz by shooting out in the open for all to see. First Karl Lagerfeld was widely photographed lensing the Chanel Fall 2010 campaign in New York a couple of weeks ago, and then on Friday, Karmen Pedaru was snapped in New York on an Emporio Armani shoot, presumedly for the brand's Fall 2010 campaign.
Posts for April 5th 2010
Spring Shopping: Pretty Pastels From Versace, Michael Kors, and Charlotte Olympia

Designers Christopher Bailey, Donatella Versace, and Michael Kors all went for light candy colors this season using dusty rose, powder blue, pale peach, mint, and lilac prominently in their collections. If the thought of looking too similar to an ice cream cone makes you nervous, we suggest sticking with the Charlotte Olympia platform pumps above. After all, they do look exceptional with a little black dress.
Fashion in 50 Seconds 04/05/10 Kate and Laura Mulleavy Design Costumes For Kirsten Dunst Film
Rodarte's Kate and Laura Mulleavy costumed actors for the film Bastard — a Tribeca Film Festival competition short directed by Kirsten Dunst.
Ann-Sofie Back will show her fall 2010 collection and her diffusion line, Back, at Shanghai Fashion Week.
Short films from Love magazine, Fashionair, and Steven Meisel for Prada make the cut for best fashion videos of the season.
The Wall Street Journal argues the value in high-priced designer sweatpants.
“It’s always our responsibility [as designers] to be challenging — to challenge our customers and to innovate our trade. Otherwise, this one has a line and J. Lo has a line — everybody can have a line and call themselves a designer. But I think that’s kind of demoralizing for our trade.”—Francisco Costa on celebrity designers during a talk at the Cooper-Hewitt museum.
Source: Getty
>> Proenza Schouler, Andre Leon Talley, and Elle's Robbie Myers All to Appear on The Martha Stewart Show —Starting tomorrow, The Martha Stewart Show is having a three day run of fashion fixtures. First, on Tuesday, April 6, Proenza Schouler's Jack McCollough and Lazaro Hernandez will be live on the show for a tie-dye scarf how-to; then, that afternoon, Andre Leon Talley will be in studio to chat about America's Next Top Model and make brioche with deviled eggs — for an episode airing Friday, April 30. And finally, on Wednesday, April 7, Elle editor-in-chief Robbie Myers will be live on the show for a "Designers to Watch" segment.
Francisco Costa Wants to Do Street Casting at Calvin Klein; Maria Cornejo Thinks the Press "Kills Things Before They Happen"
>> Francisco Costa, Maria Cornejo, and Yoehlee Teng touched on everything from model casting to celebrity dressing to eco fashion last Thursday night at the Cooper-Hewitt museum in New York as part of the “Voices in American Fashion” panel, moderated by The Washington Post's Robin Givhan.
Costa, who is known for his unique show casting, voiced one vision for a Calvin Klein show that he hasn't yet fulfilled — street casting. "I wish to be able to just go into the streets and just start going. As a concept, I would love to do that someday."
Cornejo rebutted: "I have to say, the first show I did in New York, I did have all real people, only one model, and it bombed. The editors do not want to see the clothes on real women. It's more exciting for them [to see the clothes on models]. They want to be able to say: 'Oh, I shot her last week.'"

Both designers agree, however, when it comes to using young models »
Burberry Designs Mini-Me Versions of Our Favorite Spring Looks

Some of the most popular looks from Burberry Prorsum's spring 2010 runway show are getting miniaturized this season. The knotted miniskirts and pleated trenches in pastel pink and beige will be available for pint-sized fashion girls (along with yellow and blue parkas for the boys) online and in Burberry's 57th Street store in New York. This is the first time the brand has taken exact silhouettes off the runway and into a childrenswear collection. The adorable ad campaign features little ones posed on the same set that served as backdrop to Emma Watson and her brother for the spring Burberry Prorsum shoot.
Diet Coke-Obsessed Karl Lagerfeld Appears on Limited-Edition Bottles, Shoots Coco Rocha For Campaign

Karl Lagerfeld, who reportedly lost 90 pounds in 2001 by consuming only Diet Coke and steamed vegetables and has been known to employ Diet Coke butlers, is now popping up on a series of limited-edition bottles of his favorite zero-calorie treat. A silhouetted Lagerfeld in profile and scripted signature adorn the white, pink, and black package — a collectable available at Galeries Lafayette and Colette as a limited-edition boxed version of the bottle, with matching bottle opener, priced from 47 euros, or $64 at current exchange
Lagerfeld chose Coco Rocha and Baptiste Giacobini for the ad campaign, photographing the former holding his favorite Lalique crystal goblet.
Levi's Artistically Interprets Its Fall 2010 Collections For Women and Men
Levi's took over the Hosfelt gallery in far West Midtown last Wednesday night to showcase its upcoming Fall denim lines. If its collection is the future of jeans, it's going to look a lot like the past — think skinnies, misc. paint splatters, and intermittent embellishment.
More interesting was the event's concept. Thirty or so models decked out in the collection and on a dais were a visitor's first sight. They were surrounded by a series of photographs commissioned and inspired by Levi's. With neon signs spelling out artsy maxims on the walls, the British band One Eskimo set up in a corner and crooned to the crowd. It was definitely a case of sensory overload, but it was a good way to draw attention to a new collection full of old staples.

