Beginning with this spring's collection, Rachel Roy will be working with U.S.-based Fairwinds Trading to create jobs for women in Africa.
Beginning with this spring's collection, Rachel Roy will be working with U.S.-based Fairwinds Trading to create jobs for women in Africa. As part of the initiative, Roy will add to her Rachel Rachel Roy collection items which have been handcrafted in Africa by female-owned businesses.
For spring 2010 that means handbags produced in Tanzania with indigenous textiles and beaded jewelry handmade in Rwanda—both for sale at Rachel Roy's website and at Macy's.
Flotea Masawe, owner of Marvelous Batik, who produced the aforementioned Rachel Rachel Roy handbags, recently said to WWD, “We used Kuba cloth from weavers in the Congo and crafted the clutch in Tanzania before sending it to the U.S. for Rachel’s final touches. This clutch really has created a chain of women in three different countries who linked together to help alleviate poverty by providing employment and economic opportunities for African women.”
Roy is doing her part, and all we need to do to support her and Fairwinds Trading is to shop. Now that should be easy enough.
(Below) a friendship bracelet from Rachel Rachel Roy and Fairwinds Trading.