>> Alexander McQueen doesn't plan to show off its full intentions for McQ until February for the Fall 2011 season — when there will be jewelry, bags, and shoes along with the clothes — but it's giving a sneak peek with the Pre-Fall 2011 collection it unveiled today. Now that McQueen has complete control of the brand (which was previously licensed) and a new, devoted creative director — Pina Ferlisi — expect some change.
McQ currently represents about 20 percent of McQueen's business, but Jonathan Akeroyd, the brand's president and CEO, expects it to grow to 35 percent by 2012: “We always felt there was scope to create a brand that was more accessible — and a little more edgy. We’ve got a strong ambition for it.” There will be a push for more accessories and a more casual feel, with prices lowered by 25 percent: think jeans priced at 175 euros ($235), dresses at 200 euros ($270), jackets starting at 300 euros ($405) and printed T-shirts at 70 euros ($95).
E-commerce is expected to launch next year on the McQ website, and in the meantime, a film will debut this week instead of a lookbook, featuring four girls wearing the new Pre-Fall 2011 collection in real-life situations. And "democratic" London and New York Fashion Week events are planned for next Spring, with consumers as well as fashion insiders expected to be involved.


>> It's confirmed: 39-year-old
>> The second annual BFC/Vogue Fashion Fund shortlist was released late last week, and among the nominees this year:


>> Jonathan Saunders, who is
>> Mark Lee, who joined Barneys as CEO in September,
>> Kate Moss is well-known for being press-elusive, but she has finally gone on record about why — and it's not so that people can more easily project fantasies on her. "I just hate it," she told The Moment. "When I used to do interviews a long time ago, I used to get very ill just worrying about them before they came out. I just didn’t like it. When I first started out I did press because I wasn’t really aware that they would write something really horrible but then they did, and I was like: 'Oh no, I don’t want to go back there. I don’t really want to open up myself to that kind of criticism.' And I think that a lot of the time you walk in a room, they already know what they want to write about you, so it doesn’t matter what you’re like. But sometimes I will do it if I like the person or the project." [