>> We've got some good news and some bad news. The good news is that Pierre Hardy's latest creation for Gap — the black wedge, at left — hits Gap stores and online next Tuesday, Oct. 19, and will retail for $195. The bad news? It sounds like the other three Fall 2010 styles Hardy created for the retailer — which were way cool — didn't make it to production, meaning they won't be available at all. [Style File]

UPDATE: Turns out the shoes are being produced after all, and the launch date has been moved back — all new intel here.

>> Alexis Bryan Morgan, who joined Elle in January as fashion director (succeeding Nina Garcia), is leaving the magazine after ten months to become Lucky's executive fashion editor under new editor-in-chief Brandon Holley. “I’ve had several meetings with her and I love her ideas for the magazine,” Holley said of Morgan, who is currently expecting her second child. “She’s got a great sense of style and she fits perfectly with the path I’m setting here at Lucky.”

Holley also announced a few other hires: deputy editor Stephanie Trong, who most recently served as editorial director at Gilt Groupe; Laura Morgan, who was a contributing features editor at Harper’s Bazaar, in the newly-created role of special projects director; and Maura Randall, who worked with Holley at Yahoo! Shine, as online director.

>> Coco Rocha opened up her two-bedroom Gramercy Park, Manhattan apartment, which she bought three years ago and shares with her husband James Conran, to Vogue.com. Shown lining her walls are teapots she collects from "from all the different places I have been to for photo shoots — from Morocco to Michigan”; there's a photo (left) of Rocha, who explains it was a wedding present from Steven Meisel — "I’ve never liked hanging my model photos in my home, but this is an exception because it almost looks like a painting”; and on a table, a handbag piggy bank, which Rocha says is one of her favorite things: “I love how at first glance it looks like a YSL bag, but when you take a closer look you realize it actually reads, 'yove saved la rent.' It’s genius!” More photos at the link. [Vogue.com]

>> Five years in, Phillip Lim is ready to fine-tune his brand identity. He dedicated the Spring 2011 3.1 Phillip Lim collection to “the female version of the dandy, the dandie-lion” — but the concept of the "dandie-lion" is not just a one-season thing, the designer explains, it's his label's new catchphrase: “I’ve always known what I’ve been about, but for media, marketing and the public, you have to put it in a context that people can understand. But you can’t verbally or tangibly hold down a mood. You can only describe.”

Lim doesn't have a birthday bash planned for his fifth, but on Saturday, he's following in the footsteps of major brands like Fendi, which held a fashion show on the Great Wall of China in 2007 and Dior, which staged a resort show in Shanghai, by showing his Spring 2011 collection in the Forbidden City's Dong Bian Men Watchtower. As WWD points out, "It’s a big deal for a young designer such as Lim to stage a show like this." Lim sees the move as strategic: “China is growing so fast. There is a crazy appetite for luxury, but at the same time, there is also an appetite for what’s new, what’s next. Emerging consumers are realizing it’s time to embrace younger brands because they can be first in line to help build them.”

>> Matthew Williamson is prepping to unveil his first diffusion collection — working title Muse by Matthew Williamson — for Fall 2011. "It will be womenswear but all will be revealed in due course — watch this space," Williamson said. "It just felt right — we've been here for 13 years and it's time to take the label further. We're ready for it now." Joseph Velosa, Williamson's business partner and the brand's CEO, added: “We’re confident, the identity of the first line is solid, and we feel like there are very clear parameters for a diffusion line.” Jeffry Aronsson, founder and chairman of the Aronsson Group, which has a stake in Matthew Williamson, is said to have conceived the idea.

Velosa sees Muse as a “younger sister” to Matthew Williamson's signature collection, meant to sell alongside Marc by Marc Jacobs and See by Chloe. Prices will range from 300 pounds ($474) for a day dress to 500 pounds ($790) for evening pieces. Williamson will design two Muse collections annually; as for what it will look like, the designer replied: "That's a good question, it's still being worked on at the moment. I'm just a workaholic — I just needed even more to do." Velosa elaborated: “It’s for a woman who wants feel-good clothing, and it will have the same aesthetic, DNA and surface signatures as the main line."