>> As the month comes to a close, couture shows won't be the only thing looming for Anja Rubik: she and boyfriend, fellow model Sasha Knezevic, will be closing their first full issue — 224 pages worth — of 25 magazine.
Together, Sasha and Anja began work on the already-established Viennese magazine in November of last year, infusing the December 2009 issue (cover below left) with a taste of what's to come: a complete overhaul. It all came about, according to Sasha, "because a friend of mine bought 25 and asked me to help him out. I convinced Anja to do the fashion part and before we realized, we had our own magazine."
With Sasha as the magazine's new joint editor-in-chief and creative director (Anja's acting as fashion/art director), they're bringing in completely new editorial teams — one in New York, one in Vienna — and switching the former monthly magazine into a quarterly fashion and lifestyle book. The full effect of their labors will be on display when the Spring 2010 issue comes out in February.