by coutorture Over the past few years in the United States, the pressure to look picture perfect during awards season has largely resulted in women wearing gorgeous gowns that quickly fade from memory for their lack of creativity. The industry built up around event dressing, with stylists and publicists clothing actresses and celebrities in beautiful but boring ensembles, has also reduced the personal connection many stars once had with fashion designers. And the weight of the “one-night-only” Oscars has tipped the sartorial scales toward the safe.

Not so at Cannes.