New York 04/04/09. Photos by Coutorture.com.
Opening Ceremony Amps Up Their E-Commerce
Reorganized and fully-stocked, Opening Ceremony's e-commerce site is starting to get serious. Which designers have they chosen to represent on the site? Rodarte, Meadham Kirchhoff, Peter Pilotto, Hussein Chalayan, Jeremy Scott, and Japanese brand G.V.G.V. among others. These often editorialized international brands are all quite difficult to find online, particularly for American consumers. Much like Colette, Opening Ceremony's site is quirky and chaotic but if we've learned anything from the French retailer, it's that looks can deceiving. Thanks in part to their re-vamped site, Colette is now a heavy hitter in the world of fashion and retail--not just a hip boutique in Paris. With these coveted brands on Opening Ceremony's site, not to mention their plans to expand into Japan, we'd say Colette isn't alone in that effort.

Alessandro Dell'Acqua