>> A number of designers have looked to a runway alternative, mostly in the form of a video presentation, in the past couple of seasons — Viktor & Rolf, Gareth Pugh, Stefano Pilati at Yves Saint Laurent — and now another one plans to join the movement: Angela Missoni. She tells the Telegraph: “For the past 15 years, I’ve been trying to come up with an alternative to catwalks. Every spare five minutes I have, I try to imagine a different way of doing it — something less cold and distant. By 2010 I want there to be an alternative."
Part of the reason she's so keen for a change? She thinks the runway-as-spectacle idea has gotten out of hand. “I want to be judged on the clothes, not the performance. My parents used to hold their shows in the factory and invite a hundred people — which was the world’s press and their biggest customers like Saks, Bloomingdale’s and Joan Burstein of Browns boutique. That was all you needed.”
Angela Missoni Is Over Runway Shows; Wants to Do H&M
>> A number of designers have looked to a runway alternative, mostly in the form of a video presentation, in the past couple of seasons — Viktor & Rolf, Gareth Pugh, Stefano Pilati at Yves Saint Laurent — and now another one plans to join the movement: Angela Missoni.
If you haven't already caught wind, Biba founder 
