Trovata Spring 2009
Photos by: Brooke
The preppy aesthetic may be the most reinterpreted element in menswear as it is forever being repurposesd for designers that want a little polish. John Crocco is a master at just this effort, but instead of giving us tired ironic preppy to appeal to the trendy young folks (and we don't care about the young folks) he gives us "preppy without the privilege." This is menswear for everyman without any of the attitude.
Is it fashion forward scary? Not in the slightest. And we applaud him for this effort as we are fairly sure we know all the men that go in for the natty obesssions and the market isn't that large. We say better to serve the regular men that don't want their look to be stuck in some circa 2001 era of non fashion. Not that there isn't some whackness going on with pink pants, a hooded vest and lots of cutesy shorts but you gotta give the menswear editors something to be excited about even if the buyers probably don't care.
Thus we say, the cuts are fresh without being intimidating, the colors are appealing without being hard to wear. Sky blues and lilac help round out comfortable beiges. All in all its a collection that is serving its consumers. Which to us is the best thing fashion can do. And if you just need a nice sport coat we say you couldn't do much better than this!
Goddeses are immortal apparently, or at very least dressing up women as a latter day Aphrodite, even if we are sure she had a little more beat on her bones than the BCBG models. Draped, flowing, and otherwise airy is their take for Spring and we suppose we shouldn't complain. The legions of women in the fly over states that count on BCBG to provide them with $350 "high fashion" for their nights out are well served by Max Azria.
In truth we actually really like the collection. There is nothing to dislike. And that is exactly the point when it comes to a big label with the kind of distribution most designer dream of all their lives.
All we can hope for is that women decide to go for the goddess of love with these dresses and not angry queen of the gods Hera. Since being taken seriously as an agry power woman in thse clothes might be impossible. Frankly you will just look too pretty. A spring of orange, teal, blue, hot pink, purple and plenty of nice beiges will keep any girl happy.
At last night's Gen Art show the last of the young designers to send their Spring 09 collections down the catwalk was JF & Son. Theirs came last thanks to an added bonus: you could buy three looks from the collection immediately. So, between shows this morning we skipped over to Yoox and saw the beaded garments (JF & Son just came back from India, it so happens) that looked so nice on the runway last night. We have to say, we were tempted to impulse shop. Alas, the draw.
We'll be bringing you video of the GenArt show shortly, but, if you just can't wait, you can snack on a little instant gratification a la Yoox e-commerce.
>> INVITATION ONLY — The boys from Shipley & Halmos and the girls from Vena Cava have partnered together to do some serious partying — or so the invitation to their joint after party would have it seem. The two duos posed for a tongue-in-cheek photo series featured on the invite that includes pizza, beers being shotgunned, a few beer bongs. [Material Interest, The Pipeline]