Menswear may be one of the most exciting markets in fashion right now and that innovative spirit is helping inspire more and more retailers to create exclusive menswear collections. And while a certain segment of the menswear market has gone crazy for the extremes, savvy stores realize that the renewed interest in menswear means tapping into a large market of fashionable men not quite ready to dive into the fringes of short suits and cropped trousers.
The newest collection to emerge on the menswear scene is Lord and Taylor's Black and Brown 1826. Catering to just that demographic of newly enthusiastic male consumers that want fashionable clothing without the caddish demeanor that comes from the more avant garde in the movement, Black Brown 1826 suits (literally and figuratively) a wide variety of men. It contains many of the most important menswear trends such as natural country style fabrics and textural finishes.
Jane Elfers, President CEO of Lord & Taylor, said of the name: "Black Brown are representative of great men’s colors: street smart country wise. And 1826 is the date in which Lord & Taylor was founded." According to the press materials, Black and Brown is a modern lifestyle collection inspired in classic Americana but with elements for the modern man. Bearing an elegant label, it consists of both collection and classification sportswear as well as dress furnishings, tailored clothing and key item programs for cashmere and merino sweaters.