Learn what will help businesses (and consumers) survive the recession. WWD reports this morning with interviews from analysts and CEOs on their strategies for keeping things in the green until this all subsides. Some take the 'one day at a time' approach and some focus on the big picture. Consumers, it turns out, can be divided into like minded categories. Julie Chaiken is moving camp to San Francisco. The designer and mother of two, lives in San Francisco (and has lived there, since before her company took off) and commutes to New York for buying season, fashion week, and other necessary circumstances. Chaiken will not be showing during New York Fashion Week this September. Lacoste and Visionaire magazine have collaborated on the next issue of the magazine which will exist entirely in t-shirts. Is this Visionaire's smart way of escaping the slump in magazine sales as of late? Or perhaps their way of out-shining the thousand page Fall issues? Photo spreads and original content will be printed on shirts, made into gallery installations, and sold to the public for $250 a pop--this buys them a shiny suitcase, some print-outs, and Limited Edition three printed Lacoste shirts. Working at a sample sale and see someone have a freakout? Rep a brand and hear about the designer's recent, ahem, engagements? That's what Fashionista is there for. Somehow Fashionista has turned everyone working 'on the floor' into spies. The most recent leak, just in this morning, reports a premium denim incident not so different than what the teenage gang members are doing--except this heist happened in the Hamptons.
Learn what will help businesses (and consumers) survive the recession.