Posts for July 23rd 2008
A very interesting article landed on our desk this morning (teehee). Portfolio's Lisa Marsh wrote an article on the discord between the menswear shows and buying season. She used this week's 'abbreviated schedule' of men's shows that took place in accordance with the trade shows happening in New York right now, Capsule, Collective, and Project, as a talking point for whether a men's fashion week would ever pick up in New York. Basically, about a decade ago, there was such a thing and it came after Milan and Paris in July. American designers, felt their collections weren't given enough attention because of this (no one wants to be the third in line and right before women's kicks off) so they started moving their showings to Milan instead. And the rest is recent history. New York's men's fashion week kind of faded away and now, we're left with the remnants. Yesterday we were meant to attend the Obakki show but had a really intense (but fun) shoot that ran late. Normally a show and a shoot wouldn't have even been scheduled on the same day to avoid that exact problem but we figured we would already have covered Capsule and wouldn't need to see some random runway presentation--if worse came to worse. What we found out today, in the article, was that the Obakki show was part of a handful of shows happening this week that are trying to revive a menswear week in New York. It was, to our surprise, kind of an organized 'let's revive men's fashion week' thing. Well, brand reps, you could have fooled us! We certainly appreciate the invitation but wish we'd know that the show had a context. In the end it's really not anyone's fault. The point is that menswear is experiencing some tricky booking conflicts and will (we hope) sort itself out in the coming years. Everyone says menswear is back in New York (meaning that men are dressing better than ever and the collections from contemporary to high price points are more interesting) and we just hope that means a proper fashion week is in the works.
After the Capsule parties that kicked off the work week, we're thinking we might dedicate ourselves to loungewear this weekend. There's nothing better than taking a night off and wearing some 100% cotton incarnation, making tea, and reading or watching movies. Our network partner, Style Bubble, posted a little while back on a grey Rebecca Turbow sweater that had us thinking we might give our bedtime clothing a makeover. Yes, we think our Bum Equipment t-shirt is going to have to remain a staple, but surely a new pair of sweatpants couldn't hurt. Now, we don't endorse track suits or anything like that. The only person who should see your sweats, for that matter, is your local barista and even then you should be careful. No one should have to put on makeup and skin tight jeans to go grab their morning coffee, but a little effort needs to be made. Below, we've picked out some of our e-commerce options. No, this is not our ideal fashion topic but something needs to be said. A gal should feel good about what she's wearing even when she's not supposed to.
The thing about swimwear is that, no matter the print, it must fit well. Sure, we can wear harem trousers, oversized vintage frocks, or our boyfriend's t-shirts and the fit doesn't really matter much--the fact that it kind of looks bad, well, kind of makes it look good. The same does not hold true for swimwear. What makes this even more difficult is that it's as close to being naked in public as Westerners ever come (with the exception of gals who strut the MePa catwalks) and so our vulnerability makes the whole process that much more sensitive. We fell in love with JETS with that idea in mind. Her fit, above everything else, is really outstanding. It's the kind of swimwear that gives you generous coverage in the back (when the suit calls for it) and hugs your midsection so that you feel held in and rather flawlessly curvaceous. Our model, being that she was (we will be honest) a mere fourteen years old, definitely benefited from the JETS fit. In mere minutes she was transformed into a proper women and though we sometimes have mixed feelings about making young girls look like old girls, we do think the point is that a good swimsuit is one that has enough power to make us feel extra-woman. No matter our age or body type or nervousness about being so uncovered. We had a quick chance to catch up with a rep for JETS by Jessika Allen who gave us the rundown on the line.
The swimsuits are very flattering and appropriate for women of all ages. How does the Jets by Jessika Allen design process differ to that of a normal swimwear line?
Jets by Jessika Allen understands that every woman is unique. Our approach is to create smooth lines around the body, thereby creating a seamless look. We source luxurious fabrics from all around the world that twist and drape around the body to create the most flattering, sleek shapes. It’s the hidden secrets inside the garments, the ones not visible to the eye. The behind-the-scenes structural detail provides the self assurance of a perfectly cut swimsuit, sitting on the body like a second skin. The Jets by Jessika Allen philosophy is ”To enhance every women’s natural curves to create the most flattering silhouette; each piece becomes a unique creation, which looks as if it has been designed especially for you”
What other Jets by Jessika Allen pieces, aside from swimwear, are available? Are these places for you to grow the brand?
This season’s new range of outerwear is masterfully designed in co coordinating print and plains. Kaftan styles are romantic in floaty silk georgette, silk cotton, must have fluid viscose and lustre cocktail dresses, are luxurious to wear and will ensure the perfect, ultimately stylish outfit from poolside to party. Looking at the appropriate areas for Jets by Jessika Allen™ to expand the brand is something we are always doing.
Can you tell us a little bit about the atmosphere during Miami Swim?
Each year Jets attends the Miami Swim Show. Throughout the four day event we present our collection to department stores and boutiques from all around the world. Even though we work long hour’s everyday, which at times is tiring and a little stressful, we love and look forward to our trip to Miami every year.
One piece or two? What's the JETS pick for the beach?
The one piece is one of Jets signature designs, so it is always an integral part of the collection. The one piece swimming costume is about style & sophistication. Bikinis may be more revealing, but sometimes what you don’t show is far more alluring.